Topic: College Football

The University of Missouri said it could earn as much as $12 million more per year from an new TV deal in the Southeastern Conference, compared to the deal it had in the Big 12.   Read More

Many NFL scouts and analysts believe that Luck is the closest thing to a "can't miss" quarterback on the field since (ironically) the man he is being asked to succeed, Peyton Manning. But, what are the prospects for Luck in the world of endorsements?    Read More

With the last game of the regular season tonight, the NBA released its traditional jersey sales rankings on Thursday morning, based on sales at its online store and its temporary store in Manhattan.   Read More

In 2008, San Jose State defensive end Jarron Gilbert was leaping up the draft boards thanks in part to a video posted on YouTube that showed him jumping out of a pool. Gilbert, who has only played in four games to date, was selected in the third round of the 2009 draft by the Buffalo Bills. This year’s video that is making the rounds comes courtesy of Justin Bethel, a defensive back from Presbyterian.    Read More

In the days before the NFL Draft, top draftees typically sign one-off endorsement deals with companies like Subway and Sprint. It’s a quick deal that lasts for the draft period where brands get attention by latching themselves on to the hottest new names in professional football. But with each year, the effectiveness of these deals decline because it’s the same brands over and over again. Until now.    Read More

In the days after life started unraveling for Tiger Woods, it was hard to ever see the light. Hard to believe that he didn't alienate the masses. Hard to believe that he'd ever be marketable again.   Read More

For years, fans have held mini heads of players on a stick. I remember holding one myself in 1999 of our best player Evan Eschmeyer while I was at Northwestern.    Read More

Tom Brady and Tim Tebow are plenty marketable. But the two quarterbacks have two prominent deals that aren't exactly in slam-dunk endorsement categories: men's shoes and underwear.    Read More

There's a lot at stake in Monday night's BCS National Championship game. Especially for Les Miles. The LSU coach will get a $5,880,000 bump in salary should his Tigers prevail over Nick Saban's Alabama Crimson Tide.    Read More

Should college players get paid for their jersey sales? NCAA president Mark Emmert says no. But the top-selling jersey list suggests they deserve to get a cut.   Read More