Topic: National Basketball Association

The University of Missouri said it could earn as much as $12 million more per year from an new TV deal in the Southeastern Conference, compared to the deal it had in the Big 12.   Read More

As the Oklahoma City Thunder gets ready to take on the Los Angeles Lakers in the Western Conference semifinals tonight, there’s an off-the-court distraction that could impact the team’s business.    Read More

He won't be a doctor until Saturday but that's not stopping basketball legend Shaquille O'Neal from prescribing humor for today's business executive.    Read More

This morning, the Brooklyn Nets unveiled their new logos on CNBC.    Read More

With the last game of the regular season tonight, the NBA released its traditional jersey sales rankings on Thursday morning, based on sales at its online store and its temporary store in Manhattan.   Read More

When Magic Johnson first heard that some producers wanted to make a play about his relationship and rivalry with Larry Bird, he thought they were crazy. Bird was just as skeptical.   Read More

When the winning Magic Johnson/Guggenheim Partners Dodgers price emerged, there were many critics questioning the price paid for it.    Read More

In the days after life started unraveling for Tiger Woods, it was hard to ever see the light. Hard to believe that he didn't alienate the masses. Hard to believe that he'd ever be marketable again.   Read More

At 2:14 p.m. ET, Yahoo’s NBA reporter Adrian Wojnarowski tweeted that the Knicks and head coach Mike D’Antoni had parted ways. Less than an hour and a half later, Knicks fans were sent e-mails to secure their playoff tickets.    Read More

One fan paid $42,388 for her husband to spend five minutes with Jeremy Lin - all for a good cause.   Read More