Topic: National Basketball Association

Like reality-show stars and pop singers, pro athletes have a shelf-life on their celebrity. For every Michael Jordan, there are dozens who have just a brief moment in the sun. For reasons ranging from injuries to lost mojo, they quickly faded from the public eye. Read ahead to see athletes who faded away after their 15 minutes of fame.

Professional athletes who want their money to last beyond age 40  think about investing it. By now, most people have gotten the memo that there’s money in technology, so some athletes looking to invest have also chosen that sector.

What would professional sports be without trash talking, grudges, beefs and rivalries? For some, feuds are as integral to spectator sports as the game itself. Read ahead to see which recent sports feuds have been exciting, thrilling and explosive.

It's the ultimate National Basketball Association popularity contest: The annual list of the league's best selling jerseys. While some players remain consistently popular there are always surprises cracking the top 10.

The stereotype about professional athletes’ wives is that they’re gold-digging arm candy, with few accomplishments. What follows is a list of the wives of athletes who’ve made names for themselves as columnists, models, designers and more.

The New York Knicks say Jeremy Lin is having left knee surgery and will miss six weeks, likely ending his amazing breakthrough season.

ESPN says it fired an employee responsible for an offensive headline about Knicks sensation Jeremy Lin.

The only reason phenomenon Jeremy Lin surprised the professional basketball world is he doesn't fit the image of an NBA player, the point guard's agent told CNBC.

A sports team can be a lucrative investment, but for the billionaire sports team owner, it’s more than just another asset, it’s a passion. Click ahead to see some of the billionaires from all over the world who have added a major sports team or two to their portfolios.

He's Asian-American, Harvard-educated and not that tall by NBA standards. He's Jeremy Lin, the point guard who, quite unexpectedly, has led the  New York  Knicks on a seven-game winning streak.

Less than two weeks ago anyone looking to buy a ticket to watch the New York Knicks play the Dallas Mavericks this weekend could expect to pay around $270. Today, the same ticket would cost about twice that — thanks to new NBA star, Jeremy Lin.

Sometimes the spectators at sporting events can draw as much attention as the players. It’s now common to find celebrity sports fans in the spotlight during telecasts of their favorite teams.  Who are these die-hard celebrity sports fans? Click ahead to find out who made our list of celebrity sports fans and how much one of their tickets might cost.

Athletes don’t work in offices, restaurants or big box stores like most of us, but that doesn’t mean their lives are stress-free. These are homes to which some athletes retreat after the arena goes dark. Some are on the market and others were just purchased.

The word “like” has taken a whole new meaning in the age of social media, with Facebook’s ubiquitous “like” functionality allowing users to quickly share content across the social network. When users click a button to show they “like” a Facebook page, they are effectively signing up for continued interactions with that page and the entity behind it. Corporations have increasingly made social media connectivity an important aspect of their marketing campaigns, allowing them to communicate with their customers, develop their brand, and even offer special promotions.

Unlike some who follow their fathers into the family business, pro athlete sons can't be accused of gaining their careers through nepotism. They have to be able to cut it on the playing field or they’ll get cut from the team. Who are some professional athlete fathers whose sons followed in their footsteps?