Topic: Mark Zuckerberg

Word of mouth is the most powerful way to market any business. In fact, many studies have shown that consumers are more likely to make purchase decisions based on recommendations from people they know than from a brand’s marketing materials. And this is precisely what makes Facebook such a powerful marketing tool.

Allowing high-frequency computer traders into the stock market is like letting “rats in the granary,” Warren Buffett’s right-hand man said in an exclusive CNBC interview.

Behavioral finance specialists will have a field day with the Facebook IPO as it speaks volumes to an issue that differentiates them from those that espouse the efficient market hypothesis.

Now that we have finished with the breathless minute-by-minute coverage of the Facebook IPO, perhaps it’s time to step back and think about its implications for politicians and policy-makers, says former HP CEO Carly Fiorina.

"The healthcare industry is being significantly impacted by Facebook and social media. The use of these social media channels has led to a significant shift in the way we engage internally as well as with the external world. "

With millions of PlayStation gamers worldwide we are the seventh largest brand on Facebook, now it’s less about awareness and more about engagement for PlayStation. 

Small investor demand for Facebook has been higher than for any other IPO in history, according to experienced market participants and people close to the deal.

By the time Facebook shares start trading at 11 am ET, many Facebook employees will be exhausted and ready to go to sleep. All through the night Facebook headquarters was hopping and packed with people.

Facebook co-founder Eduardo Saverin, under fire over the tax consequences of renouncing his U.S. citizenship, said on Thursday he is obligated to and will pay "hundreds of millions of dollars in taxes to the United States government."

Clients have gone crazy for Facebook, say four financial advisors who relate that clients are saying the darndest things.

GM has learned what the savvy marketers already knew – people are not looking to buy on Facebook…yet. Facebook users believe their life (and the lives of their friends) is the most entertaining of 24/7 cinema; because they are the stars.

As the celebration of Facebook reaches its crescendo with today’s IPO it is useful to consider the transformational impact that Facebook is having on how companies interact with their customers.

The market for equities has gone through numerous crises, bubbles and ups and downs, but when an initial public offering comes, it can create lots of excitement for investors and generate perhaps billions of dollars for the company.

Facebook has become an integral part of the recruiting process. It’s given employers an opportunity to learn more about prospective candidates and has allowed organizations to gain intelligence on a person’s ideals and background.

Facebook doesn’t need the money. And investors say the price tag almost doesn’t matter. So how do you put a price on something that many say is priceless?