Topic: Trademarks

It is often said that too much of a good thing is bad. In the trademark and brand world this has a special and unique interpretation.   Read More

Brand experts and trademark lawyers say the value of simple, easily understood brand names has escalated in the Internet era because consumers are more likely to find such products while doing searches on the Web.    Read More

About a month after the world started buzzing about the baby name Blue Ivy, parents Jay-Z and Beyonce are applying to get the moniker trademarked. An approved trademark could give them the rights to transform Blue Ivy from tiny baby into billion-dollar brand.   Read More