Marketing companies are keen to get their products into the hands of so-called influencers who have loyal online followings because the opinions of such consumers help products stand out amid the clutter, particularly in social media.
Infomercial king Billy Mays might have died of a heart attack on June 28, but his image and booming voice that have helped sell billions of dollars worth of products over the last decade will live on in the commercial world.
The instructions in Air New Zealand’s new in-flight safety video are given by employees who are nude except for body paint and strategically placed seat belts.
Monday, 29 Jun 2009 | Source: The Associated Press
Television pitchman Billy Mays likely died of a heart attack in his sleep, but further tests are needed to be sure of the cause of death, a medical examiner said Monday.
With all its riches, how can anyone call Google a "small" company, one that is vulnerable to competition and whose luck could turn any day? Dana Wagner is happy to explain, says the New York Times.
Sunday, 28 Jun 2009 | Source: The Associated Press
Billy Mays, the burly, bearded television pitchman whose boisterous hawking of products such as Orange Glo and OxiClean made him a pop-culture icon, has died. He was 50.
The UK business services sector will lose more than half of the jobs it gained during the last five years by 2013, a report by the Centre for Economics and Business Research showed Monday.
China will take America’s title as the world’s biggest consumer and the early signs of economic recovery will appear in the fourth quarter but from the East, not the West, Sir Martin Sorrell, CEO of WPP, told CNBC.
There is Ally Bank: “A better kind of bank.” And A.I.U.: “A unique franchise.” And — really — Redneck Bank: “Where bankin’s funner!” All are new names and new slogans for old companies with big worries and, in some cases, even bigger image problems.
Instead of the latest on Hollywood stars, moviegoers may get a dose of advocacy this month when they settle into their seats for the feature presentation.
With public debt swelling and the British taxpayer having to foot the bill for once-almighty banks such as the Royal Bank of Scotland or Lloyds, the 2012 London Olympic Games are posing a considerable challenge to a city that celebrated wildly in 2005 when it trumped Paris's bid to host the prestigious sports event.
Rupert Murdoch's latest gambit has the potential to have huge impact on the value of content industry wide; he could also risk losing a huge chunk of News Corp's readership.... Read More