Sector: Advertising

Lady Gaga is launching her own social network this summer, but the niche social website isn't meant to lure people away from Facebook, said Matthew Michelsen, CEO and founder of Backplane, the start-up company that is building Lady GaGa's social network.    Read More

She steered clear of any controversial issues -- no talk about the Nasdaq or the stock price. She talked quite a lot about working with CEO Mark Zuckerberg and the premium both of them place on honesty and clear, simple communication.    Read More

If you’re long Sirius XM Radio, you should pressure Mel to swallow his pride and let Liberty Media take control of the company.    Read More

Scott Dorsey, CEO of ExactTarget, chats with Cramer.   Read More

The National Cable and Telecom show is all about the convergence of content, distribution and technology, and today I had the pleasure of moderating a panel at NCTA's annual show that addressed all those issues.    Read More

Texas Rangers outfielder Josh Hamilton is having an incredible season, leading the American League in average, home runs and RBI. Despite Hamilton’s tear, which included a four home run game on May 8, collectors aren’t exactly fighting for the centerfielder’s memorabilia.    Read More

In November of 2009, Novak Djokovic signed a 10-year apparel deal with Sergio Tacchini, as his former sponsor adidas put its money in Andy Murray. It was a huge coup for the brand, who once had Pete Sampras and John McEnroe, but hadn’t been able to find relevance.    Read More

“Got craft beer?” The phrase may seem like a laughable spoof of the famous “got milk?” campaign, but not long ago the need for a similar style campaign was being discussed in craft beer circles. It turns out they didn’t need one. Social media created a new platform for craft brewers to get the word out about their brands.    Read More

On Thursday, an amendment attached to the $608 billion defense bill that prohibits every sports sponsorship from the U.S. military, was passed by the House Appropriations Committee.   Read More

The hottest NFL rookie endorser, Robert Griffin III, has scored yet another sponsorship deal   Read More