The television industry has known for years that video games are a threat to viewership, but a new pilot program might finally give some insight into exactly how big that threat is.

News Web sites are starting to look a lot less like newspapers and a lot more like television, says the New York Times.

The legalization of marijuana for medical purposes may have some benefits, but no one likely predicted it would be used to market a sushi restaurant. The New York Times reports.

NewsCorp reported higher first quarter profit because of stronger performance at its cable television, movie and book units as well as cost cuts.

Time Warner posted lower quarterly profit, but results surpassed expectations, and the media powerhouse raised its full-year earnings forecast in a sign that advertising sales are showing life.

The New York Times plans to eliminate 100 newsroom jobs — about 8 percent of the total — by year’s end, offering buyouts to union and nonunion employees, and resorting to layoffs if it cannot get enough people to leave voluntarily, the paper announced on Monday.

The American economy is back - or so some of the country’s biggest advertisers are saying in new campaigns.

For nearly three decades, the Federal Trade Commission’s rules regarding the relationships between advertisers and product reviewers and endorsers were deemed adequate. Then came the age of blogging and social media.

According to the National Retail Federation’s 2008 Halloween Consumer Intentions and Actions survey, conducted by BIGresearch, consumers are expected to spend an average of $56.31 on Halloween, down from $66.54 last year. Total spending on the holiday is expected to reach $4.75 billion. An estimated 47 million adults and 58 million children across the country plan to dress up for Halloween this year.

Gourmet, the nation's oldest food magazine, is closing.

The ad economy may be a lagging indicator for the overall economy, said Sir Martin Sorrell, chairman of WPP on Monday.

CNN is coming out with an iPhone application Tuesday that has a feature few other news apps have tried: a price tag.

The company will introduce a long-awaited system that will instantly match ad buyers with ad sellers when a customer visits a Web site, reports The New York Times.

For the music industry, the soundtrack for last year's vampire romance movie Twilight" was practically a miracle.  So like vampires drawn to the scent of blood, record labels, publishers and artist managers have spent much of the last year aggressively pursuing “The Twilight Saga: New Moon,”  which opens on Nov. 20.

Exploiting weaknesses in online ad systems is an increasingly common approach for computer criminals around the globe who hope to make a quick buck from the audiences of the sites they attack.