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Topic: Advertising
Wednesday, 11 Nov 2009 | Source: The New York Times
News Web sites are starting to look a lot less like newspapers and a lot more like television, says the New York Times.
Thursday, 5 Nov 2009 | Source: The New York Times
The legalization of marijuana for medical purposes may have some benefits, but no one likely predicted it would be used to market a sushi restaurant. The New York Times reports.
Wednesday, 4 Nov 2009 | Source: Reuters
NewsCorp reported higher first quarter profit because of stronger performance at its cable television, movie and book units as well as cost cuts.
Wednesday, 4 Nov 2009 | Source: Reuters
Time Warner posted lower quarterly profit, but results surpassed expectations, and the media powerhouse raised its full-year earnings forecast in a sign that advertising sales are showing life.
Tuesday, 20 Oct 2009 | Source: CNBC.com
Yahoo reported a profit that was higher than last year and which streaked past expectations, sending its shares higher in extended trading Tuesday.
Tuesday, 20 Oct 2009 | Source: The New York Times
The New York Times plans to eliminate 100 newsroom jobs — about 8 percent of the total — by year’s end, offering buyouts to union and nonunion employees, and resorting to layoffs if it cannot get enough people to leave voluntarily, the paper announced on Monday.
Monday, 19 Oct 2009 | Source: Reuters
Why is that tomato so cheap? Campaigners are telling shoppers to find out where the food and goods they buy come from to avoid unwittingly supporting a modern form of slave labor with their purchases.
Tuesday, 13 Oct 2009 | Source: The New York Times
The American economy is back - or so some of the country’s biggest advertisers are saying in new campaigns.
Tuesday, 6 Oct 2009 | Source: The New York Times
For nearly three decades, the Federal Trade Commission’s rules regarding the relationships between advertisers and product reviewers and endorsers were deemed adequate. Then came the age of blogging and social media.
Monday, 5 Oct 2009 | Posted By: Oliver Quillia | Source: CNBC.com
According to the National Retail Federation’s 2008 Halloween Consumer Intentions and Actions survey, conducted by BIGresearch, consumers are expected to spend an average of $56.31 on Halloween, down from $66.54 last year. Total spending on the holiday is expected to reach $4.75 billion. An estimated 47 million adults and 58 million children across the country plan to dress up for Halloween this year.
Monday, 5 Oct 2009 | Source: The Associated Press
Gourmet, the nation's oldest food magazine, is closing.
Monday, 5 Oct 2009 | Posted By: Natalie Erlich | Source: CNBC.com
The ad economy may be a lagging indicator for the overall economy, said Sir Martin Sorrell, chairman of WPP on Monday.
Tuesday, 29 Sep 2009 | Source: The Associated Press
CNN is coming out with an iPhone application Tuesday that has a feature few other news apps have tried: a price tag.
Friday, 18 Sep 2009 | Source: The New York Times
The company will introduce a long-awaited system that will instantly match ad buyers with ad sellers when a customer visits a Web site, reports The New York Times.
Thursday, 17 Sep 2009 | Source: The New York Times
For the music industry, the soundtrack for last year's vampire romance movie Twilight" was practically a miracle.  So like vampires drawn to the scent of blood, record labels, publishers and artist managers have spent much of the last year aggressively pursuing “The Twilight Saga: New Moon,”  which opens on Nov. 20.
Next
Posts |  TOPIC : Advertising
13 Nov 2009
Those who catch the Manny Pacquiao-Miguel Cotto fight this weekend might be surprised by the presence of one of the fight’s sponsors... Read More
13 Nov 2009
Disney's fourth quarter top and bottom line results beat Wall Street analyst expectations... Read More
13 Nov 2009
Last night, after the Cleveland Cavaliers beat the Miami Heat, LeBron James said he was planning to switch his number from 23 to 6, out of respect for Michael Jordan, who happened to be sitting courtside for the game.... Read More
13 Nov 2009
More than 30 years ago, the folks at DuPont brought Kevlar to the market -- a lightweight, shock absorber that's most identified with bulletproof vests and car bumpers... Read More
12 Nov 2009
The midnight debut of "Call of Duty: Modern Warfare 2" lived up to expectations... Read More
VIDEO | TOPIC : Advertising
A look at Disney's earnings, with Jason Helfstein, Oppenheimer & Co. sr. analyst.
CNBC's Julia Boorstin talks Disney's earnings and future with Bob Iger, Disney CEO.
How to reach consumers effectively in a digital world, with David Moore, 24/7 Real Media chairman.
Discussing what's ahead for marketing in an online world, with Pete Blackshaw, The Nielsen Company.
Discussing retail sales expectations for Myer Holdings and David Jones, with Geoff Beeston, investment advisor at Lonsec...


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