Hyundai is trying to ease consumer fears about rising gas prices by running a new promotion where buyers of most Hyundai models join a program where they never pay more than a $1.49 a gallon for the next year. As promotions go, I think it's a smart move. It will get Hyundai in the conversation with many buyers.    Read More

It's been a long time coming. Roughly two years if you're keeping score. That's the last time Ford was locked in as the #2 automaker in the U.S. Well, after the first six months of 2009 Ford as once again pulled ahead of Toyota in U.S. sales year-to-date.    Read More

Improvement in the "second derivative" is no longer acceptable. We will soon have to have outright good news, in my opinion, to move the markets.    Read More

After we get the June auto sales today, we will be halfway through a year that has thrown the auto makers and American car buyers for loop. Some thoughts on what's changed, what's the same, and some trends/ideas worth examining.    Read More

If you have, you've probably noticed things are a little different. Those deals that we've seen for months (ok, in many cases years) offering huge discounts are harder and harder to find. It's a little early to say we are done with the days when the buyer could call the shot on most models. You still, have some leverage, but not as much as in the past.    Read More

It may not emerge from bankruptcy as quick as Chrysler, but GM is entering the stretch run, and can see the finish line. Tomorrow, the country's largest auto maker will be back in bankruptcy court to finalize plans to sell the "good assets" to a new GM that will emerge from bankruptcy with a clean balance sheet.    Read More

It's a regular question around Detroit and in the auto industry: When will we finally here from new Chrysler CEO Sergio Marchionne?    Read More

The folks at Car and Driver Magazine have now documented just dangerous it can be. Rigging a car with a red light to alert drivers when to brake, the magazine tested how long it takes to hit the brake when sober, when legally drunk at .08, when reading and e-mail, and when sending a text. The results are scary.    Read More

Hertz Global Holdings is making a big bet on the consumer. In an interview on CNBC, Hertz CEO Mark Frissora says he's "literally scrambling to buy as many cars" as he can to ramp up for a rebound in demand.    Read More

If actions speak louder than words, watch how the Obama administration is dealing with Ford lately.    Read More