USC is the largest private employer in Los Angeles, with an endowment worth $4 billion. You'd think being "Top Trojan" would be a plum job. So why is USC taking out half-page ads in the Wall Street Journal?    Read More

The Cognito PR group has done it again. Last year, to add a little levity to the miserable doldrums of Wall Street, Cognito came up with some special cocktails for its holiday party with names like the CosmoPaulson and the TARPatini.    Read More

Universal scrutiny has brought the need for a fundamental change in corporate culture. I define that change as the necessity of bringing the whole person into the management enterprise, not just the part of the person educated in business, writes the author.   Read More

Vampires are the new black. They're cool, mysterious, appealing to all ages, and they (figuratively speaking) turn everything they touch into solid gold. Vampire-chic hit the mainstream when "Twilight" came out last year.    Read More

In what may be the nastiest spat since the days when Vegas handled disputes outside of court—if you get my meaning—Watanabe has filed a lawsuit accusing Hurrah's of plying him with alcohol and prescription drugs in an attempt to keep him gambling. In the end, he says he lost more than $100 million.    Read More

Now, as much as World Toilet Day just screams Funny Business, maybe I need to hold off on the adolescent guffawing I'm known for.    Read More

No one reads newspapers anymore, everyone speeds through commercials on their DVRs, and people generally have the attention span of a gnat. What's an advertiser to do to get your attention? Where can marketers hold you captive?    Read More

Huge demand is every consumer products-maker's fantasy; the nightmare is when shortages from high demand results in shortages that drive consumers to your rivals.    Read More

Social media platforms Facebook and Twitter have no doubt revolutionized the way people communicate in social settings, and now Salesforce is trying to bring those same tools into the workforce.   Read More

Wanna smell like Elvis? Joan Crawford? Nixon? I mean, smell like them when they were alive?    Read More