Topic: Marketing

Many confuse crowdfunding campaigns as fundraising efforts, because they call on the general public for support. Here's why they are more akin to consumer marketing efforts.    Read More

She steered clear of any controversial issues -- no talk about the Nasdaq or the stock price. She talked quite a lot about working with CEO Mark Zuckerberg and the premium both of them place on honesty and clear, simple communication.    Read More

The National Cable and Telecom show is all about the convergence of content, distribution and technology, and today I had the pleasure of moderating a panel at NCTA's annual show that addressed all those issues.    Read More

Texas Rangers outfielder Josh Hamilton is having an incredible season, leading the American League in average, home runs and RBI. Despite Hamilton’s tear, which included a four home run game on May 8, collectors aren’t exactly fighting for the centerfielder’s memorabilia.    Read More

In November of 2009, Novak Djokovic signed a 10-year apparel deal with Sergio Tacchini, as his former sponsor adidas put its money in Andy Murray. It was a huge coup for the brand, who once had Pete Sampras and John McEnroe, but hadn’t been able to find relevance.    Read More

The price at the pump may be falling, but interest in buying a fuel-efficient model remains high. In fact, the latest survey on consumer attitudes shows saving money on gas is the top factor impacting what model car buyers are looking for.    Read More

David Zaslav's Discovery Communications is bucking the trend, and proving that content is king. Despite the fact that overall cable ratings are flat and broadcast ratings fell 7 percent last quarter, Discovery grew US ratings 6 percent.   Read More

While the cable industry celebrates its accomplishments — growing distribution, advertising revenue, etc. — there are also some looming questions about the industry's transition to the digital future.   Read More

“Got craft beer?” The phrase may seem like a laughable spoof of the famous “got milk?” campaign, but not long ago the need for a similar style campaign was being discussed in craft beer circles. It turns out they didn’t need one. Social media created a new platform for craft brewers to get the word out about their brands.    Read More

Two days after being criticized for dropping direct ads on Facebook, General Motors said it will also stop running ads during the Super Bowl.    Read More