Wilkes University badly wanted 18-year-old Nicole Pollock to be part of its freshman class this fall —  so much so that it made her the star of her own ad campaign.

Online advertising spending looks set to overtake spending on television in the UK by the end of 2009, according to a recent report.

WPP, the world's second-largest advertising and marketing company, on Friday posted 2007 like-for-like revenue growth in line with forecasts and said 2008 should be better following record business wins.

The story lines are unabashedly goofy. Cavemen invent the wheel to transport a beer cooler made of stone, and a car buyer enlists the help of a tribal warrior in case he needs some extra negotiating leverage at the dealership.

A human cock fight or a real-time display of martial art prowess? However you choose to describe it, the fact remains that the Ultimate Fighting Championship is a money maker.