Topic: Marketing

"The healthcare industry is being significantly impacted by Facebook and social media. The use of these social media channels has led to a significant shift in the way we engage internally as well as with the external world. "

GM has learned what the savvy marketers already knew – people are not looking to buy on Facebook…yet. Facebook users believe their life (and the lives of their friends) is the most entertaining of 24/7 cinema; because they are the stars.

Facebook has become an integral part of the recruiting process. It’s given employers an opportunity to learn more about prospective candidates and has allowed organizations to gain intelligence on a person’s ideals and background.

There’s been a lot of talk about Facebook’s valuation, but the real question behind that valuation, is how Facebook makes money and what its prospects are in the future.

Pricing for Facebook’s premium “social” advertisements continues to rise, two recent studies have found—a positive indicator that could offset concerns about a dip in advertising growth and help sentiment towards the internet company’s initial public offering, the Financial Times reports.

The already hostile takeover fight for New Frontier Media, the publicly traded owner of nine adult-themed pay-per-view networks, has expanded to include a pair of Hollywood power players – one of whom is also a former video game executive.

If you like doing business online, have a knack for sites like Facebook, and want to meet new people, sharing-for-money may be an intriguing part of your retirement plan.

Concerned about Wal-Mart’s reported cover-up of bribery in its Mexico operations, leaders of New York City’s pension funds said Monday they would vote their 4.7 million company shares against five directors standing for re-election to the retailer’s board at its annual shareholder meeting next month, the New York Times reports.

The company behind the Angry Birds mobile gaming sensation is on the hunt for further acquisitions as it attempts to turn the business into a global media giant, its chief executive told CNBC in an interview.

Struggling Finnish cellphone maker Nokia promised more substantial cost cuts after reporting a slightly larger-than-expected loss for the first quarter.

One year after the auto industry was hit by parts and components shortages following an earthquake and tsunami in Japan, automakers are scrambling to avoid a repeat of what happened last year.

Facebook's  $1 billion acquisition of photo app company Instagram will add more fuel to the much talked-about social media bubble, Michael Pachter, Managing Director for Equity Research at Wedbush Securities told CNBC.

Popular brands don’t always stay popular, but some that fall out of favor return to the marketplace in better positions than they held before being written off. See the brands that defied conventional wisdom and came back after everyone counted them out.

As the major league teams hit the road for another baseball season, many fans are also ready to embark on their own baseball road trips. America’s favorite pastime offers a great lens through which you can see the country.

With the 2012 MLB season getting under way, the biggest moves in baseball’s off-season were focused on who would own the teams rather than who plays for them.