NFL running back LaDainian Tomlinson used to endorse Coke's Vitaminwater, but as of today, he endorses Pepsi's Gatorade. Which one does he really drink? You now might know thanks to a site called Coolspotters.com which could turn the sports endorsement model on its head. The site is basically a brand wikipedia.    Read More

Until this year, this annual "Upfront" ad sales week in May has been reserved for the broadcast networks to sell their ad time. But this year Time Warner's Turner cable channels positioned their upfront ad sales period smack dab in the middle of the action, sending the message that they're taking on the nets head-on.    Read More

Today we received his eyes in the mail!! IT'S GOOD TO BE KING...OF ALL MEDIA Looks like Big Media is not suffering from an economic downturn (except for Time Warner). Steve Wonsiewicz runs Fresearch.   Read More

At left is an image of the press kit we received from Disneyland promoting the new Disney Pixar Toy Story Mania! attraction opening next month. We opened the box...and all we got were Mr. Potato Head's ears. Was he done in by the mob?   Read More

Today kicks off the upfront ad sales period--the week in which the broadcast networks traditionally aim to sell the majority of their primetime ad inventory. But this year you won't see the traditional star-studded red carpets, screenings of strings of pilots or post-presentation extravaganzas at New York landmarks like Tavern on the Green.    Read More

Back in 1957, Disneyland opened up a Jetsons-esque "Home of the Future" featuring all sorts of far-out gadgets like microwaves (!) and giant TVs (!). Some of them became realities in every American home. Others, like the floating furniture, well... Now, Disney is taking a whole new approach to the idea. I got a sneak peak at Disneyland's "Innoventions Dream Home," which opens in Tomorrowland on June 16.   Read More

Atom Films is again hosting a contest for "Star Wars" fan films, except this year the winners will be aired on Spike TV. Fans have been spoofing or reconfiguring the movies for years, and, at some point, George Lucas realized copyright be damned! The smartest move was to embrace the love. Also: Your e-mails re Boeing.   Read More

News Corp. is benefiting from its global diversity and a strong TV business, and it doesn't seem to be hurt by the U.S. economy's downturn. And now, investors are saying the stock is undervalued.    Read More

News Corp raised its guidance earlier this year, so now the big question facing the company is whether, in the face of an economic slowdown, it'll be able to live up to those higher expectations.    Read More

The Walt Disney Company reported another stellar quarter, with earnings of 58 cents per share, blowing away Wall Street's consensus earnings estimate of 51 cents per share, while revenue came in at $8.71 billion, also beating analyst expectations, and up 10 percent over last year.    Read More