owing is the unofficial transcript of a FIRST ON CNBC interview with Robert Kraft, Chairman & CEO of the New England Patriots.    Read More

NFL running back LaDainian Tomlinson used to endorse Coke's Vitaminwater, but as of today, he endorses Pepsi's Gatorade. Which one does he really drink? You now might know thanks to a site called Coolspotters.com which could turn the sports endorsement model on its head. The site is basically a brand wikipedia.    Read More

Everyone has been focused on the Olympic sponsors and whether any one of them that ponied up tens of millions of dollars would dare pull out as a sponsor to the Olympics in Beijing in protest.    Read More

Scott Wapner and the folks at CNBC’s “Squawk Box” interviewed New England Patriots owner Bob Kraft about the “Spygate” scandal. Despite the fact that former Patriots employee Matt Walsh told NFL commissioner Roger Goodell that Belichick made it very clear that these tapes were to be concealed...   Read More

Fresh off his donation to Syracuse University, his alma mater, and the sports management school there, super agent David Falk criticized the sports agent industry in which he still works in for an interview with me ten days ago.   Read More

As I’ve said before, I think the “There Can Only Be One” NBA playoffs spots are ingenious I mean how many ad campaigns were copied for the cover of Time Magazine? And like good spots, there’s now a wave of imitators and spoofs.    Read More

After we reported that Kobe Bryant had signed with Vitaminwater, we wanted to hear from the folks at Coca-Cola's Glaceau division as to why they decided to go after Bryant. It was intriguing because Coca-Cola was one of the companies that let Bryant's deal expire following his sexual assault charge about five years ago.   Read More

The Social Security Administration released its top baby names and there are some telling signs coming from the sports world. Not surprisingly, Kobe seems to be back. In 2003, the name Kobe was the 265th most popular male name in the United States.    Read More

As a fan of competitive eating, and first sideline reporter to ESPN's coverage of the Nathan's Famous Hot Dog Eating Contest, I'm proud to let you know that, as of today, competitive eating can be downloaded on your Wii.    Read More

As I could have predicted, Papa John's 23-cent pizza idea backfired yesterday. So many people showed up at the 86 stores throughout Ohio that mayhem reportedly ensued. Meant to be a goodwill gesture after a Washington D.C. Papa John's location printed LeBron James "Crybaby 23" shirts for the first round of the playoffs against the Wizards, someone tried to be cute with the "23" and got the decimal point wrong...   Read More