NBC Universal, a unit of General Electric, plans to say next week that the entry price for a 2009 Super Bowl 30-second ad will be $3 million, the Wall Street Journal said on Tuesday.

England's Manchester United is the world's most valuable soccer club for the fourth consecutive year, with a value of $1.8 billion, topping Spain's Real Madrid, according to Forbes magazine.

Question: what is harder? Training for four months in the coldest, wettest and most downright most miserable part of the British winter and then turning up in mid-April to run over 26 miles OR raising money for your chosen charity and actually collecting the booty at the end of it all?

While passing the Olympic torch has become a focal point for demonstrations over China's human rights record, major sponsors of the games aren't expected to flame out over the controversy.

Tiger Woods is looking to win big in business, developing resorts in the Bahamas and golf courses in Dubai. In an exclusive interview, the golf star shared his vision with CNBC’s Scott Wapner from the Tavistock Cup in Orlando, Florida. Here are excerpts of this web-only video.

Adidas said on Tuesday it had raised its sales growth forecast for Reebok as it announced the struggling brand it bought in 2006 would team up with Vulcabras in Brazil.

College basketball fans are not the only ones going mad this March, advertisers are too. 

Adidas's fourth-quarter net income rose sharply but was below analysts' expectations after sales at its Reebok brand fell and North America remained weak.

European stocks ended firmly higher Wednesday, breaking a five-day losing streak on the back of optimism regarding the U.S. economy as data showed a smaller-than-expected contraction in the services sector.

French retailer PPR said on Wednesday 2007 net profit rose 34.6 percent, helped by strong results at its luxury and African trading divisions and its acquisition of German sportswear group Puma.

Even the New England Patriots have been tripped up by the suddenly treacherous municipal bond auction-rate market, as the team was forced to pay a 20 percent interest rate until it switched to more frequent auctions, according to a market source.

Brian McNamee said he injected Roger Clemens with performance-enhancing drugs more often than he previously claimed.

The New York giants continued to celebrate their Super Bowl victory by making their way down to Wall Street, where the city is holding a tickertape parade.

The New York Giants' thrilling win over the New England Patriots was the most-watched Super Bowl ever, with 97.5 million viewers, Nielsen Media Research said Monday.

The undefeated New England Patriots aren't taking the only shot at history this weekend. There's a strong chance that this could be the most-watched Super Bowl ever.