Are prediction markets useful and do they have a place in reporting?   Read More

Fresh off his donation to Syracuse University, his alma mater, and the sports management school there, super agent David Falk criticized the sports agent industry in which he still works in for an interview with me ten days ago.   Read More

Ron Baron likes casinos and fancy clothes. The chairman and chief executive of Baron Capital joined CNBC's "Billionaire Summit" -- a select group of the world's most successful businesspeople -- to offer his investment outlook.    Read More

Earth Day: And there is no athlete more perfect for this day for Steve Nash. The guy has endorsement deals with Arizona Power Company, Canadian Company BC Hydro (a hydroelectric utility), Energy Innovations (renewable energy) and drives a Lexus Hybrid! He also has a big endorsement deal with Nike -- which today is re-releasing Steve Nash's Trash Talk shoe in limited quantities.   Read More

Former University of Tennessee standout and WNBA top draft pick Candace Parker has signed her first two endorsement deals, CNBC has learned.   Read More

There are many nervous bookmakers in Las Vegas this morning. Sam Cassell, the ultimate team player, is reportedly a member of the Boston Celtics. As if this team needed any help. Why no love for the green team from Beantown? Because when they look at the Celtics, they only see red--as in a financial loss.    Read More

Eli Manning: He's going to get a shot at becoming a big-time endorser. Can he do it? What companies will try to sign him? He's now put himself in the position to get deals. The 1972 Dolphins: The Reebok ad wasn't their last hurrah after all. The revenue stream that comes every year to the likes of Bob Griese, Larry Czonka and Mercury Morris is still alive and well.    Read More

I just landed in Arizona. I haven't done any work here yet to prepare for an all-day Super Bowl marathon on CNBC on Friday, but I decided it was appropriate to talk about botched PR during Super Bowl week. Companies get so excited to have the stage, they misunderstand that they should probably sign the contract for an ad before announcing to the media...    Read More

Last year, I caused a bit of a controversy with the attention I gave to the "prop bet" about how long it would take Billy Joel to sing the National Anthem at the Super Bowl. took the over--1 minute and 44 seconds--after a breaking it down very seriously. Then Billy raced through it in 1 minute and 30 seconds (not counting the intro).    Read More

Say you're the National Lacrosse League, you get 8,000 fans a night and you're looking for more people to sample your product. You can't just tell people it's free: The way society works, no one will want to go. So they have a plan...   Read More