NFL running back LaDainian Tomlinson used to endorse Coke's Vitaminwater, but as of today, he endorses Pepsi's Gatorade. Which one does he really drink? You now might know thanks to a site called Coolspotters.com which could turn the sports endorsement model on its head. The site is basically a brand wikipedia.    Read More

Until this year, this annual "Upfront" ad sales week in May has been reserved for the broadcast networks to sell their ad time. But this year Time Warner's Turner cable channels positioned their upfront ad sales period smack dab in the middle of the action, sending the message that they're taking on the nets head-on.    Read More

There are two really outstanding things about the Charlie Rose show, which is an essential stop on any author's book tour. One is Charlie himself, who is an outstanding interviewer. He asks sophisticated questions and gives guests time to answer.   Read More

There is much to criticize California for, as Joe Kernen did this morning (See the clip on the right in my "video gallery"--Joe, so pathetic! Wait, I sound so defensive...). Yes, tract homes here are a million dollars, it takes 90 minutes to drive across the street, Joe even claims there are no trees (um, what are those big green things?).    Read More

The CW's big hit is without a doubt "Gossip Girl." Talk about buzz. But it hasn't been enough to juice up ratings. But of course the CW is bringing it back on Monday nights followed by "One Tree Hill." An interesting note about "Gossip Girl": afraid that streaming the show has hurt its TV ratings this season it's not being offered online.   Read More

Can you imagine if Syesha is not sent home tonight? Don't care anymore? Fox is losing viewers from its reality TV category killer, but the show is still #1. That's enough to keep Ford ponying up money to force contestants to make those dorky music videos.    Read More

On day two of the upfronts, ABC presented its lineup, which is primarily about building on current hits. It makes sense: ABC grabs some of TV's best ratings with the likes of "Grey's Anatomy" and "Desperate Housewives."    Read More

Today we received his eyes in the mail!! IT'S GOOD TO BE KING...OF ALL MEDIA Looks like Big Media is not suffering from an economic downturn (except for Time Warner). Steve Wonsiewicz runs Fresearch.   Read More

As I’ve said before, I think the “There Can Only Be One” NBA playoffs spots are ingenious I mean how many ad campaigns were copied for the cover of Time Magazine? And like good spots, there’s now a wave of imitators and spoofs.    Read More

NBC kicked off the upfront ad presentations this week, but the network did it differently. NBC (parent network of CNBC) already unveiled its primetime lineup six weeks ago, so NBC's upfront week extravaganza wasn't a presentation, but more of a theme park-like interactive attraction.   Read More