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Author: Darren Rovell

Darren Rovell
Darren Rovell is CNBC's Sports Business Reporter.  He is responsible for both analyzing and reporting on the sports business world on all of CNBC's programming including "Squawk Box ," "Power Lunch ," "Closing Bell ," and "On the Money."
Feb.03
3:46 PM ET
Friday, 3 Feb 2012
On and off the field, New England Patriots quarterback Tom Brady has all the markings of a perfect endorser. He's a winner, he's got the crossover good looks and plenty of confidence. Eli Manning? Winner, sure. But beyond that the younger Manning doesn't exactly compete with Brady for national attention in the advertising world.    Read More
Feb.01
10:20 AM ET
Wednesday, 1 Feb 2012
Over the past couple of years, Super Bowl advertisers have started to play with the idea of releasing their ads ahead of the game. Others have issued teasers, so as to hint what their plan is but not give away the surprise.    Read More
Jan.24
12:58 PM ET
Tuesday, 24 Jan 2012
I’ve received plenty of e-mail and tweets over the last couple days asking me about the Super Bowl ticket market that’s currently seeing tickets listed and sold in the $4,000 range. So let’s address some of the myths and facts.   Read More
Jan.20
1:27 PM ET
Friday, 20 Jan 2012
When I’ve gotten a trainer in my life, I’ve done it for two reasons. The first reason is obvious. They get me to work out harder. The second reason always sounds a little strange to people: I’m paying someone a lot of money, so I have to show up. Yifang Zhang studied Behavioral Economics and found out that my second thought is actually quite rational and common. So instead of having people pay a trainer at all, Zhang decided to have people fine themselves if they didn’t show up at the gym. The result? An app called Gym-Pact.   Read More
Jan.18
12:01 PM ET
Wednesday, 18 Jan 2012
With a reported  200 million tweets posted every day, Twitter is unquestionably a great success - a global favorite - but we have some suggestions to make it even better for the users and followers.   Read More
Jan.13
1:06 PM ET
Friday, 13 Jan 2012
As many of you know, I’ve been a strong advocate of letting student-athletes tweet and post to Facebook. Forget about the freedom part , it’s simply a part of living life these days. So I’ve blasted coaches who tell their players that they are no longer allowed to tweet or use Facebook. The coaches that ban social media are out there. What’s not out there are many of the internal memos schools are sending athletes in regard to social media conduct.   Read More
Jan.13
9:51 AM ET
Friday, 13 Jan 2012
In the past couple years, the folks at adidas have done an incredible job bringing the Reebok brand back from the dead following a lack of producing anything special after the $3.8 billion acquisition was approved in January 2006. The next step for Reebok is clearly aligning its brand with groundbreaking workout programs. In 2009, the brand launched a workout program called JUKARI with Cirque du Soleil. It failed to garner mass following. For a second attempt, Reebok has aligned itself with an already established workout brand, CrossFit, and hopes to ride the tremendous momentum of the strength and conditioning workout.   Read More
Jan.11
6:55 PM ET
Wednesday, 11 Jan 2012
Tom Brady and Tim Tebow are plenty marketable. But the two quarterbacks have two prominent deals that aren't exactly in slam-dunk endorsement categories: men's shoes and underwear.    Read More
Jan.09
3:59 PM ET
Monday, 9 Jan 2012
Over the past year, Tim Tebow has grabbed the attention of the sports world. So much so, that his book “Through My Eyes,” written with Whitaker, was the best-selling sports book of the year. Nielsen Bookscan says that 185,000 books were sold, besting "ESPN: The Uncensored History, which sold 115,000 books in hardcover in 2011.    Read More
Jan.05
2:37 PM ET
Thursday, 5 Jan 2012
There's a lot at stake in Monday night's BCS National Championship game. Especially for Les Miles. The LSU coach will get a $5,880,000 bump in salary should his Tigers prevail over Nick Saban's Alabama Crimson Tide.    Read More
Next
VIDEO | AUTHOR : Darren Rovell
CNBC's Darren Rovell discusses some of the oddest wagers of the Super Bowl weekend.
CNBC's Darren Rovell counts the stubs from the sports books in Vegas after the Super Bowl.
CNBC's Darren Rovell has the top Super Bowl ads according to metrics.
A look at the ads that were successful during the Super Bowl, with CNBC's Darren Rovell and Tara Maitra, TiVo vice presi...
"I'm not sure they have the security down as much as they should," says CNBC's Darren Rovell.
News |  AUTHOR : Darren Rovell
Tuesday, 31 Jan 2012
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Tuesday, 17 Jan 2012
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Friday, 18 Nov 2011
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Thursday, 20 Oct 2011
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Wednesday, 4 Jan 2012
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Friday, 2 Sep 2011
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Tuesday, 16 Aug 2011
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