Skip navigation
Author: Darren Rovell
Darren Rovell
Darren Rovell is CNBC's Sports Business Reporter.  He is responsible for both analyzing and reporting on the sports business world on all of CNBC's programming including "Squawk Box ," "Power Lunch ," "Closing Bell ," and "On the Money."
May.13
3:33 PM ET
Fresh off his donation to Syracuse University, his alma mater, and the sports management school there, super agent David Falk criticized the sports agent industry in which he still works in for an interview with me ten days ago.   Read More
May.13
12:49 PM ET
As I’ve said before, I think the “There Can Only Be One” NBA playoffs spots are ingenious I mean how many ad campaigns were copied for the cover of Time Magazine? And like good spots, there’s now a wave of imitators and spoofs.    Read More
May.13
9:19 AM ET
After we reported that Kobe Bryant had signed with Vitaminwater, we wanted to hear from the folks at Coca-Cola's Glaceau division as to why they decided to go after Bryant. It was intriguing because Coca-Cola was one of the companies that let Bryant's deal expire following his sexual assault charge about five years ago.   Read More
May.12
9:21 AM ET
Monday, 12 May 2008
The Social Security Administration released its top baby names and there are some telling signs coming from the sports world. Not surprisingly, Kobe seems to be back. In 2003, the name Kobe was the 265th most popular male name in the United States.    Read More
May.12
8:46 AM ET
Monday, 12 May 2008
As a fan of competitive eating, and first sideline reporter to ESPN's coverage of the Nathan's Famous Hot Dog Eating Contest, I'm proud to let you know that, as of today, competitive eating can be downloaded on your Wii.    Read More
May.09
5:12 PM ET
Friday, 9 May 2008
As I could have predicted, Papa John's 23-cent pizza idea backfired yesterday. So many people showed up at the 86 stores throughout Ohio that mayhem reportedly ensued. Meant to be a goodwill gesture after a Washington D.C. Papa John's location printed LeBron James "Crybaby 23" shirts for the first round of the playoffs against the Wizards, someone tried to be cute with the "23" and got the decimal point wrong...   Read More
May.09
1:01 PM ET
Friday, 9 May 2008
Michelle Wie shot four over par Thursday at the Michelob Ultra Open. Doesn’t sound like a total breakdown... We’ll assume she’s not going to shoot about four under today to make the cut. So let’s say you are responsible for making the Michelle Wie decision at Nike, Sony and Omega. When do you say, “We’re outta here.”   Read More
May.08
3:52 PM ET
Thursday, 8 May 2008
I obviously don't see or hear about everything that is out there, so that's why I count on you readers to send me sports biz happenings that you think are of interest. Major props go to Brian Degan of the Bruins, who sent me this unbelievable sponsorship the Bruins did with Gillette. We've seen sponsorships on Zambonis before, but this is ingenious.    Read More
May.07
4:38 PM ET
Wednesday, 7 May 2008
When Under Armour founder and CEO Kevin Plank sold $76 million in stock in November, shares of Under Armour plummeted under the hypothesis that "if the CEO sells, something smells." It's interesting how Nike founder and chairman Phil Knight's selling of $1 billion worth of Nike...   Read More
May.06
3:56 PM ET
Tuesday, 6 May 2008
When Kobe Bryant was accused of sexual assault almost five years ago, the pitchman in Bryant fell off the face of the earth. Coke, which was using him for Sprite, shelved his ads and replaced him with Lebron James when his contract expired. McDonald's didn't renew him, neither did Nutella and Spalding.    Read More
Next
VIDEO | AUTHOR : Darren Rovell
The trucking industry is feeling fuel price pressures, and Tavio Headley, of the American Trucking Association, discusse...
A sports museum is coming to the financial district, thanks to Blackrock co-founder and president Robert Kapito. CNBC's ...
The undefeated horse aims for the Triple Crown, reports CNBC's Darren Rovell
The Kentucky Derby is the biggest day of the year for the host racetrack, Churchill Downs, but the company that owns the...
A look at the shoe and box strategy at the athletic apparel company, with CNBC's Darren Rovell
HOME  |  NEWS  |  MARKETS  |  EARNINGS  |  INVESTING  |  VIDEO  |  CNBC TV  |  CNBC PLUS  |  CNBC HD+
About CNBC   |   Site Map   |   Privacy Policy   |   Terms of Service   |   Advertise   |   Help   |   Feedback   |   Video Reprints
  Data is a real-time snapshot   *Data is delayed at least 15 minutes

Global Business and Financial News, Stock Quotes, and Market Data and Analysis