Author: Darren Rovell

In a wake of a warning letter sent to them by the FDA, some companies whose pre-workout or weight loss products include the ingredient DMAA, are starting to move on with life without it.

A warning letter written by the Food & Drug Administration last week to ten companies that produce pre-workout supplements with the ingredient dimethylamyamine (DMAA) has sent shockwaves through the industry, not only to the producers of the products but to consumers who have taken them.

The NCAA makes it a taboo subject because players don’t get paid royalties for their jerseys. Their excuse? The players’ names are not on the back. But every year, schools give manufacturers specific numbers that correlate to the best players on their team. So we went to the folks at Fanatics, the leading retailer of college merchandise online, and asked them what schools with what numbers sold best this season.

A Super Bowl advertisement is the most expensive ad in television, and with the game between the New York Giants and New England Patriots expected to be the most-watched event of the year, there’s no doubt consumers will be paying attention. It’s a unique opportunity for advertisers, since Super Bowl ads have virtually become in-game content for fans watching at home.

Last year's Super Bowl matchup between the Green Bay Packers and the Pittsburgh Steelers was memorable for many reasons, but one key aspect missing from last year's championship game was a squad of professional cheerleaders. This year, a team with cheerleaders is guaranteed to make the Super Bowl, after Pittsburgh, the only AFC playoff team this year without cheerleaders, was eliminated.

With the 2011 NFL season halfway over, the first 10 weeks have been marked by injuries, disappointments but also breakout performances. Of this year’s breakout players, many have only been in the league for a few seasons, and for these elite players their current contracts may be working against them.