Some Sierra Club chapters are crying foul, and officers in northern Michigan even quit, after the venerable environmental group signed up with a new partner: The Clorox Co.

The Clorox Co., targeted by activists for emitting pollution, has a new partner: the Sierra Club.

Clorox tightened its forecast for the fiscal year and said it expects fourth-quarter sales growth of 10 percent to 11 percent, helped by growth from its new Burt's Bees business.

Consumer products maker Clorox Co. on Tuesday narrowed its fiscal-year outlook and projected fiscal fourth-quarter results largely above analyst estimates.

With the credit crunch weighing on consumers' wallets, tap water is making a comeback.

Many companies are guilty of "greenwashing" -- claims that mislead consumers, by words or image, about the environmenal impact of their products, experts say.

As people consumer more bottled water, there's been growing concern over how empty plastic bottles are disposed of.  As a result, t consumers are increasingly looking at drinking tap water from reusable water bottles and businesses are springing up to serve them.