By Martinne Geller

By Ellis Mnyandu

Mean Joe Greene already had his four Super Bowl rings. Now, 30 years later, he also has his CLIO for one of TV's most famous commercials.

Coca-Cola Co. said Thursday it is investing $5.8 billion in Brazil in the next five years, a steep increase from its current investment in Latin America's biggest economy.

PepsiCo Inc., looking to freshen up the image of its namesake soda, is pledging to pay at least $20 million for projects people create to "refresh" their communities.

CNBC pulls back the curtain on Coca-Cola, the most recognizable brand on the planet. In an original one-hour documentary, "Coca-Cola: The Real Story Behind the Real Thing," CNBC's Melissa Lee reveals never-before-seen labs, secret archives and high-tech product testing. Cameras follow Coke's urgent campaign to reinvent itself after years of losing ground to arch-rival Pepsi in the race to develop new, blockbuster beverages. Meet the men and women whose mission it is to put the buzz back in the bottles and see how Coke gets its drinks into the mouths of people in the farthest corners of the globe. From the production line to "Cola Wars," discover the secret that makes Coke pop.

Warren Buffett's Berkshire Hathaway Friday said third quarter net income tripled, as rising stock markets boosted its investment holdings and a quiet hurricane season contributed to higher insurance profit.

Coca-Cola Amatil, Australia's top soft drinks bottler, is confident it can meet its earnings forecast for high single digit growth in earnings and net profit in the second half, following a strong third quarter.

As CEO and primary shareholder of Berkshire Hathaway (BRK), Warren Buffett, the world's most famous investor, has developed a well-known reputation of buying big stakes in companies he believes in. When Buffett buys shares of a company for BRK, the markets translate his moves as a vote of confidence for a firm's continued success. Although Berkshire Hathaway's holdings change, the company's most recent SEC filings* reveal where the Oracle of Omaha is most heavily invested. Here are the 15 publicly traded stocks, by value, that are the biggest holdings of Berkshire Hathaway.

Wall Street has set its sights beyond a relatively low-impact earnings season and is now looking for bigger and better things.

Stocks retreated Tuesday after several earnings reports beat expectations but economic numbers missed their targets.  The Dow shed more than 50 points, or 0.5 percent, but still held above 10,000. The S&P and Nasdaq each lost about 0.6 percent.

Stocks retreated Tuesday after several earnings reports beat expectations but economic numbers missed their targets.  Apple and Caterpillar surged after their earnings blew past forecasts.

Futures were poised for a modestly higher open on the strength of more earnings surprises from some of Wall Street's leading companies.

Making their own store-brand products gives companies better control over costs and production decisions, a key advantage as consumers' recession-driven frugality eats into sales.

Tens of thousands of Americans have turned their cars, vans and trucks into mobile offices, wired with phones and computers to stay in close touch with bosses and customers. Many don't realize the danger, the New York Times reports.