“Got craft beer?” The phrase may seem like a laughable spoof of the famous “got milk?” campaign, but not long ago the need for a similar style campaign was being discussed in craft beer circles. It turns out they didn’t need one. Social media created a new platform for craft brewers to get the word out about their brands. Read More
Here's the latest "Six Pack," a look at six news items that have consumers buzzing in the world of beer, wine and spirits, as we head into the weekend. This week, Yuengling takes top honors, Guinness rolls out the QR Code pint glass and Breckenridge brews special Comic-Con beer. Read More
Better times may be ahead for U.S. beverage stocks, according to Morgan Stanley analyst Dara Mohsenian. He upgraded his rating on the beverage sector to “attractive” from “in-line,” citing improving trends for carbonated beverages. Read More
Introducing Consumer Nation “Six Pack” — a look at six news items that have consumers buzzing in the world of beer, wine and spirits, as we head into the weekend. Read More
Whiskey maker Beam is buying vodka and rum brands from privately held spirits company White Rock Distillers, a deal that nearly doubles Beam’s presence in the vodka market and upscales its top shelf, but could sober up shareholders betting that a takeover offer is coming. Read More
One of the best known slogans in advertising is making a comeback. MillerCoors is bringing back the tagline “It’s Miller Time”, made famous in the 1970’s during its use with Miller High Life and brought back a second time for Miller Lite from 1997 to 2002. Read More
It appears the fastest way to growth for many beer companies is to look beyond beer. The latest example came Tuesday when Molson Coors Brewing announced it is launching Coors Light Iced Tea in Canada next month, with a possible U.S rollout at a later date. Read More