NFL running back LaDainian Tomlinson used to endorse Coke's Vitaminwater, but as of today, he endorses Pepsi's Gatorade. Which one does he really drink? You now might know thanks to a site called Coolspotters.com which could turn the sports endorsement model on its head. The site is basically a brand wikipedia.    Read More

YouTube threw a coming out party of sorts to hundreds of top ad industry execs in New York City this week. The event was called 'Videocracy,' and it's the largest ever advertiser event thrown by Google which bought YouTube for $1.6 billion dollars two years ago.    Read More

So last Monday, before the Super Bowl XLII matchup was set, I predicted that a Patriots-Giants ticket would cost an average of $4,300. The average I set was the average ticket sold, according to StubHub.com, which I felt was a good metric since they sell so many tickets and release the data.    Read More