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Sports Biz with Darren Rovell
May.15
10:03 AM ET
Posted By:Darren Rovell
Readers of this blog know that when there’s a good promotion, I’m going to talk about it. This one involves the Major League Baseball All-Star Game Home Run Derby. In the past, when this was sponsored by Century 21, the company gave the fan whose player won the derby $250,000 towards the purchase of a home.   Read More
May.14
4:51 PM ET
Posted By:Darren Rovell
NFL running back LaDainian Tomlinson used to endorse Coke's Vitaminwater, but as of today, he endorses Pepsi's Gatorade. Which one does he really drink? You now might know thanks to a site called Coolspotters.com which could turn the sports endorsement model on its head. The site is basically a brand wikipedia.    Read More
May.14
12:09 PM ET
Posted By:Darren Rovell
Everyone has been focused on the Olympic sponsors and whether any one of them that ponied up tens of millions of dollars would dare pull out as a sponsor to the Olympics in Beijing in protest.    Read More
May.14
9:45 AM ET
Wednesday, 14 May 2008
Posted By:Darren Rovell
Scott Wapner and the folks at CNBC’s “Squawk Box” interviewed New England Patriots owner Bob Kraft about the “Spygate” scandal. Despite the fact that former Patriots employee Matt Walsh told NFL commissioner Roger Goodell that Belichick made it very clear that these tapes were to be concealed...   Read More
Topics:Sports
MEDIA:PHOTO|   VIDEO
May.13
3:33 PM ET
Tuesday, 13 May 2008
Posted By:Darren Rovell
Fresh off his donation to Syracuse University, his alma mater, and the sports management school there, super agent David Falk criticized the sports agent industry in which he still works in for an interview with me ten days ago.   Read More
May.13
12:49 PM ET
Tuesday, 13 May 2008
Posted By:Darren Rovell
As I’ve said before, I think the “There Can Only Be One” NBA playoffs spots are ingenious I mean how many ad campaigns were copied for the cover of Time Magazine? And like good spots, there’s now a wave of imitators and spoofs.    Read More
May.13
9:19 AM ET
Tuesday, 13 May 2008
Posted By:Darren Rovell
After we reported that Kobe Bryant had signed with Vitaminwater, we wanted to hear from the folks at Coca-Cola's Glaceau division as to why they decided to go after Bryant. It was intriguing because Coca-Cola was one of the companies that let Bryant's deal expire following his sexual assault charge about five years ago.   Read More
May.12
9:21 AM ET
Monday, 12 May 2008
Posted By:Darren Rovell
The Social Security Administration released its top baby names and there are some telling signs coming from the sports world. Not surprisingly, Kobe seems to be back. In 2003, the name Kobe was the 265th most popular male name in the United States.    Read More
May.12
8:46 AM ET
Monday, 12 May 2008
Posted By:Darren Rovell
As a fan of competitive eating, and first sideline reporter to ESPN's coverage of the Nathan's Famous Hot Dog Eating Contest, I'm proud to let you know that, as of today, competitive eating can be downloaded on your Wii.    Read More
May.09
5:12 PM ET
Friday, 9 May 2008
Posted By:Darren Rovell
As I could have predicted, Papa John's 23-cent pizza idea backfired yesterday. So many people showed up at the 86 stores throughout Ohio that mayhem reportedly ensued. Meant to be a goodwill gesture after a Washington D.C. Papa John's location printed LeBron James "Crybaby 23" shirts for the first round of the playoffs against the Wizards, someone tried to be cute with the "23" and got the decimal point wrong...   Read More
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A look at the Olympic sponsorship shuffle, with CNBC's Darren Rovell.
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