Sports Biz with Darren Rovell
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Darren Rovell thinks the new initiative from Chevy is groundbreaking.
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Best Commercial Of The Week
Posted By: Darren Rovell
Have to give some love to that NFLShop.com commercial where the fan who loves the Vikings and his neighbor who the loves the Bears are facing off in a "Who Can Be A Better Fan" face-off contest. For those of you who haven't seen it, LET ME RUIN IT FOR YOU.
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Tillman Jersey Still In The Top 10
Posted By: Darren Rovell
The most remarkable sports business story of last week had to be the item highlighted by the New York Times on Sunday by Dave Caldwell. It talks about how jerseys of the former Arizona Cardinals linebacker Pat Tillman, who died while serving in Iraq – killed by friendly fire – was the seventh most popular player jersey on NFLShop.com in October.
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Welcome to SportsBiz
Posted By: Darren Rovell
The business of sports is a $200 billion annual industry and it's as exciting as the games themselves to cover and to read about. In the coming days and months, this will be your home...
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Pong Beer Capitalizes Off Beer Pong Craze
Posted By: Darren Rovell
Source: pongbeerusa.com
Pong Beer
In 23 years of heading up his own marketing and sales agency, Neal Frank never had a lightbulb go off the way it did at a meeting seven months ago.
He was talking with guys who ran a company that packed ping pong balls and cups together for beer pong. They had told him that they were in 30,000 convenience stores and had grossed $7 million in sales.
Frank was astounded how big the game typically reserved for college fraternity life had become. And then came the thought? Why isn’t a beer brand marketing an association with the “sport?”
“My wife and family haven’t seen me since that ‘wow’ moment,” Frank now says. “I trademarked Pong Beer and spent plenty of days testing profiles of beer.”
About Sports Biz with Darren Rovell
Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades — in short, everything that makes sports so exciting.
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