In 23 years of heading up his own marketing and sales agency, Neal Frank never had a lightbulb go off the way it did at a meeting seven months ago.
He was talking with guys who ran a company that packed ping pong balls and cups together for beer pong. They had told him that they were in 30,000 convenience stores and had grossed $7 million in sales.
Frank was astounded how big the game typically reserved for college fraternity life had become. And then came the thought? Why isn’t a beer brand marketing an association with the “sport?”
“My wife and family haven’t seen me since that ‘wow’ moment,” Frank now says. “I trademarked Pong Beer and spent plenty of days testing profiles of beer.”