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Sports Biz with Darren Rovell

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  Monday, 30 Apr 2012 | 8:51 AM ET

Brooklyn Nets Unveil New Logos

Posted By: Darren Rovell

This morning, the Brooklyn Nets unveiled their new logos on CNBC.

Here is the first look with CNBC's Darren Rovell and Nets CEO Brett Yormark.

Slideshow: The NBA's Best Selling Jerseys - 2012

Questions? Comments? SportsBiz@cnbc.com

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  Thursday, 26 Apr 2012 | 4:02 PM ET

Will Andrew Luck Ever Match Peyton Manning's Marketability?

Posted By: Brian Beers
NFL Draft prospect QB Andrew Luck addresses the media.
Jonathan Newton | The Washington Post | Getty Images
NFL Draft prospect QB Andrew Luck addresses the media.

Stanford's phenom quarterback Andrew Luck is set to be the first pick in the 2012 NFL Draft . He will be asked to replace the legendary Peyton Manning under center for the Indianapolis Colts this fall.

Many NFL scouts and analysts believe that Luck is the closest thing to a "can't miss" quarterback on the field since (ironically) the man he is being asked to succeed.

But, what are the prospects for Luck in the world of endorsements?

So far, Luck has snagged only two endorsement deals. One is with Pepsi to promote the Gatorade and Quaker Oats brand. The second deal is with Nike.

The main man in the draft spotlight spoke with Darren Rovell about whether he can achieve the same type of marketing success as Manning did off the field.

"I want to earn it on the field as a player before I guess you reap all the benefits," said Luck.

The new Colts quarterback is represented by his uncle, Will Wilson, an agent with the Wasserman Media Group .

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  Thursday, 26 Apr 2012 | 2:11 PM ET

New York City Bar Decides To Have Its Own Draft Coverage

Posted By: Darren Rovell

From the outside, The Ainsworth will look like every other bar in New York City tonight. Some TVs will be showing Game 7 of the Rangers/Senators series, while others will be tuned into the NFL Draft.

But patrons on the inside will be able to see that bar is taking it a step further.

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  Thursday, 26 Apr 2012 | 1:40 PM ET

The NBA’s Best Selling Jerseys 2012

Posted By: Paul Toscano

Best Selling NBA Player Jerseys

It’s the ultimate National Basketball Association popularity contest: The annual list of the league’s best selling jerseys. Fans put down their hard-earned cash to support the players they love the most. While some players remain consistently popular, there are always surprises cracking the top 10 that depend largely on player performance and public perception.

The NBA’s top selling jerseys list is based on sales on NBAStore.com since the start of the 2011-12 basketball season and is the official list released by the league.

So, which players wear the best selling NBA jerseys? Read ahead to find out!

By Paul Toscano and Brian Beers
Updated 25 July 2012

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  Thursday, 26 Apr 2012 | 7:48 AM ET

Lin Outsells Kobe On NBA's Best Selling Jersey List

Posted By: Darren Rovell

With the last game of the regular season tonight, the NBA released its traditional jersey sales rankings on Thursday morning, based on sales at its online store and its temporary store in Manhattan. And while Bulls guard Derrick Rose takes the No. 1 spot for the first time in his career, the bigger story is former undrafted D-Leaguer Jeremy Lin cracking the list at No. 2, beating out the likes of Kobe Bryant, LeBron James and his teammate, Carmelo Anthony.

Jeremy Lin
Getty Images
Jeremy Lin

That's taking into account the fact that Lin jerseys didn't even hit the market until mid-February and the sales ranking started in April 2011. But when Lin did start lighting it up for the New York Knicks, boy did the masses buy his gear. Not only did New Yorkers embrace "Linsanity" but people around the world inspired by the Harvard graduate's rise to fame also bought his jersey. And one can't discount his Asian heritage helping things along, driving international sales to NBAStore.com and other retailers.

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  Wednesday, 20 Jun 2012 | 1:49 PM ET

Fans: LeBron’s Image Won’t Be Repaired With A Title

Posted By: Darren Rovell
LeBron James
Getty Images
LeBron James

Following “The Decision,” where LeBron James declared he’d take his talents from Cleveland to Miami, he went from being hero to a villain in the eyes of many.

People who once rooted for his greatness started cheering for his downfall. They clapped at his inability to make the big shots at the end and reveled in his disappointment of losing to the Mavericks in last year’s NBA Finals.

With the Heat up 3 games to 1, and LeBron on the cusp of hoisting the Larry O’Brien Trophy for the first time in his nine-year NBA career, the question is, does finally winning the big one change how people think of the NBA’s “King.”

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  Tuesday, 19 Jun 2012 | 3:02 PM ET

Baseball Hall of Fame Must Have Steroid Era Wing

Posted By: Darren Rovell
National Baseball Hall of Fame, Cooperstown, NY.
Getty Images
National Baseball Hall of Fame, Cooperstown, NY.

Cooperstown is in serious trouble.

The voters, the Baseball Writers Association of America, have spoken and they’ve shown us that they will not vote through any player who has been found to have used performance-enhancing drugs.

They also have issues with players who are suspected of using performance-enhancing drugs.

What does this add up to? Not a whole lot of marketable stars to induct.

And what does that add up to? Attendance problems.

From 1998 through 2008, the National Baseball Hall of Fame drew more than 300,000 fans each year. But when the steroid era meant that big names weren’t getting in, interest waned. For three straight years, the 300,000 number hasn’t been in sight.

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  Tuesday, 19 Jun 2012 | 12:38 PM ET

Minimalist Running Shoes Are The Next Target In Court

Posted By: Darren Rovell

Boosted by best-selling book “Born To Run,” the barefoot running shoe business has grown dramatically in recent years. Seen as a more natural way to build muscles in the feet, which some say have been compromised by the support built into today’s running shoes, many consumers have flocked to the trend in hopes that these shoes would simulate the effects of running barefoot.

Barefoot Running Shoes
Source: Barefootrunningshoes.com
Barefoot Running Shoes

But much like the toning business, which plummeted after Skechers and Reebok settled with FTC over claims that the shoes would work your body in ways no shoes ever had before, the merits of minimalist shoes are being attacked.

Late last week, a consumer named Joseph Rocco sued adidas for overpromising on the benefits of its minimalist show, the adiPURE training shoe. Rocco alleges that the reduced padding in the shoe decreases protection of the foot and therefore makes it easier to get hurt.

He says after a few months of use, his foot pain led to an examination where he claims he found out he sustained compound fractures. An adidas spokesperson declined to comment on the merits of the suit.

While adidas marketing cited in the lawsuit says that “restriction free movement from your heel to your toes” helps “increase your strength, agility and balance,” that is open to interpretation.

The American Podiatric Medical Association has issued a similar warning, while admitting that the organization hasn’t yet found conclusive evidence “on the immediate and long term effects” of this type of running.

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  Monday, 18 Jun 2012 | 12:35 PM ET

Dale Earnhardt Jr. Is A Fascinating Marketing Study

Posted By: Darren Rovell
Dale Earnhardt Jr.
Getty Images
Dale Earnhardt Jr.

Dale Earnhardt Jr. ended a 143-race drought on NASCAR's Sprint Cup series on Sunday.

It's a very long time to not have a win, even in NASCAR where a 43-car field each week only yields at 2.3 percent chance of winning, assuming other factors are equal.

It's even more remarkable when you consider that Earnhardt's team is the most well-heeled team in the entire sport, which gives them the ability to make the machine part of the game the best it can be.

When you consider that "Little E" had a 76-race losing streak before his most recent one, it's hard to believe that year in and year out his popularity never wanes.

He has won the honor of the sport's most popular driver a record nine times.

In the sports marketing world, there's never been someone like Junior, who, no matter what he does gets the kind of fan support that he does.

It would be one thing if he had characteristics that allowed him to transcend outside the racing world, but he doesn't.

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  Friday, 15 Jun 2012 | 12:39 PM ET

Nets’ Brooklyn Gear Sales Breaking Team Records

Posted By: Darren Rovell
Brooklyn Nets head coach, Avery Johnson
Source: Brooklyn Nets
Brooklyn Nets head coach, Avery Johnson

The move from the New Jersey to Brooklyn is already paying off for the Nets.

In fact, on the first day that the team officially became the Brooklyn Nets (April 30), there was more gear sold that day than the amount of New Jersey Nets gear for all of the 2010-11 season.

“Fans are voting yes for the return of major professional sports to Brooklyn, for brand Brooklyn and for JAY Z’s black and white brand identity,” said Brooklyn Nets CEO Brett Yormark. “Fans see the Brooklyn Nets as being cool and different, just like Brooklyn is. We’re very pleased with our sales numbers, and to this point none of it is player related.”

The sales numbers are so impressive as compared to the sales numbers in New Jersey, that they almost don’t seem real.

The total sales volume on the first two days for the Brooklyn Nets gear was ten times the total sales in a typical year, Yormark said.

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About Sports Biz with Darren Rovell

  • Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades — in short, everything that makes sports so exciting.

 

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