JULIA BOORSTIN
CNBC Media and Entertainment Reporter
Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. In December 2006, Boorstin became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, Boorstin reported a documentary on the future of television for the network entitled, “Stay Tuned…The Future of TV.”
Julia Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organization for Economic Cooperation and Development (O.E.C.D.) and for Vice President Gore's Domestic Policy office.
She graduated with honors from Princeton University and holds a bachelor’s degree in history from the University. She was also an editor of The Daily Princetonian.
MEDIA MONEY WITH JULIA BOORSTIN
- Facebook's COO Sheryl Sandberg to Harvard Grads: ‘Can You Click On an Ad or Two’ 23 May 2012
She steered clear of any controversial issues -- no talk about the Nasdaq or the stock price. She talked quite a lot about working with CEO Mark Zuckerberg and the premium both of them place on honesty and clear, simple communication.
- NCTA Trends: Mobile video, Watch ESPN and TV Everywhere 22 May 2012
The National Cable and Telecom show is all about the convergence of content, distribution and technology, and today I had the pleasure of moderating a panel at NCTA's annual show that addressed all those issues.
- Discovery CEO David Zaslav on OWN, Global Growth & Netflix Impact 21 May 2012
David Zaslav's Discovery Communications is bucking the trend, and proving that content is king. Despite the fact that overall cable ratings are flat and broadcast ratings fell 7 percent last quarter, Discovery grew US ratings 6 percent.
- National Cable Show: Cloud, Wifi, TV Everywhere Loom Large 21 May 2012
While the cable industry celebrates its accomplishments — growing distribution, advertising revenue, etc. — there are also some looming questions about the industry's transition to the digital future.
- Facebook: Hacking All Night to an IPO 18 May 2012
By the time Facebook shares start trading at 11 am ET, many Facebook employees will be exhausted and ready to go to sleep. All through the night Facebook headquarters was hopping and packed with people.
- Why Facebook Is Celebrating Its IPO With a Hackathon 17 May 2012
Facebook isn't losing its commitment to its "Hacker" culture when it goes public — instead, it's celebrating it, with an all-night "Hackathon."
- Facebook's COO Sheryl Sandberg to Harvard Grads: ‘Can You Click On an Ad or Two’ 23 May 2012
JULIA BOORSTIN ON CNBC TV
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