Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
Fox's ratings behemoth starts its 9th season tomorrow night, on the heels of a big announcement from host Simon Cowell. At Fox's presentation at the Television Critics Association press tour, Cowell announced this would be his last year hosting American Idol. This doesn't mean an end to his top billing on Fox; he's bringing his British talent show "The X Factor" to the US in 2011.
Former NBC Entertainment chief Ben Silverman and Barry Diller's IAC/Interactive Corp teaed up last fall to launch a new studio called "Electus" to create entertainment, ads and branded content. Now we're finally seeing what this merger of new and old media has up its sleeve.
I grabbed Comcast CEO Brian Roberts for an interview at CES. After walking the show floor he says it seems that the *consumer* is king, as all these technologies on display give increasing flexibility for how, when, where and what consumers can watch.
You may not hear much about Liberty Global in the news because all of its $11.3 billion annual revenue comes from outside the US. But if you're interested in cable operators, particularly those with potential for significant growth, it's a company worth paying attention to. Plus, with legendary cable mogul John Malone as company's chairman, it is good reason to find out what the company has in store for investors going forward.
CNBC takes an inside look at the new office Facebook needed after the company topped the 10,000 employee mark.
Charter is in talks with Time Warner Cable about a bid that is likely to be well above the $170 per share, the Wall Street Journal reported.
Playboy on Thursday launched its completely safe-for-work mobile app Playboy NOW, part of a strategy to make more mainstream content.
Digital media ad spending has been on the rise despite a rather flat ad market in the U.S.
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