Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
Today I'm blogging from ComiCon, the 39th annual comic book convention; it's sold out and tickets are being scalped online for over 400 dollars. This year 125,000 fans are expected to hit the San Diego Convention Center for four days of fanboy heaven.
But most exciting is "Facebook Connect", which brings Facebook's social connections to sites across the web. Facebook Connect was announced in May, but the details, and the partners were only revealed yesterday.
With the advertising industry feeling the crunch of the economic downturn and with more demands for accountability, there's no question that digital advertising is where money is going.
There's been a ton of buzz about Facebook here at Brainstorm:Tech, so MySpace is a natural topic. News Corp bought MySpace for a steal, a mere $580 million, making NewsCorp seem quite forward thinking (Facbook's value is some $15 billion based on a Microsoft investment).
This morning at the Fortune Brainstorm conference Viacom CEO Philippe Dauman and Verizon CEO Ivan Seidenberg took the stage to be interviewed by Fortune Magazine Managing Editor Andy Serwer.
While the executives at this conference evaluate how to use technology to stay innovative an unavoidable trend is arising in a range of the conversations here. Technology is getting customers involved in the conversation about how companies are run and what they do, and increasingly employees are participating in the process.
This is all great news for Warner Bros. and its parent company Time Warner. The studio faltered with high-budget "Speed Racer," which bombed at the box office. It bounced back with megahit "Sex and the City", which exceeded all expectations.
Expect big acts for media and entertainment next year: big deals, bigger convergence, biggest mobile universe.
The deal Twitter struck with Starcom Media Group guarantees millions in advertising dollars in exchange for advertising spots for Starcom clients.
The service has become a major force in holiday retail, helping consumers find products and stores market to the right consumers.
The new "tailored audiences" tool is designed to dramatically improve advertisers' return on investment.