Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
Deutsche Bank's $450 million film financing deal with Paramount Pictures, a division of Viacom is falling through. The financing deal was meant to pay for up to 30 films, with Deutsche Bank proviing a 25 percent equity stake in each movie
Forget about that doom and gloom scenario. At least the home video business is holding its own. Despite the economic downturn, the high price of gas, tighter consumer spending, and the new competition of digital distribution, DVD and Blu-ray disc sales are surprisingly strong.
An unnamed American publication paid for the pics, and the pay out isn't going into the Jolie-Pitt family's bank account; they're donating it to their favorite charity. While the publishing industry is suffering, the celebrity magazine business is booming.
There's no talk of concrete deals at the Allen & Co. conference this year, but the big names continue to circulate and talk intently over meals and cocktails. The spotlight is on the Yahoo crew, everyone wondering who they're talking to, and what that could mean about the fate of the company.
This new alliance aims to give both companies an advantage as the technology gains a foothold (and theaters). DWA will use Intel technology to speed up its production process and to evolve the strategies they employ to craft the digital images.
Warren Buffett's reputation as a technophobe may be cracking. Today he told CNBC he'll "probably" get an Amazon Kindle as he "edges" into the 21st century. See the video clip and read the transcript of Julia Boorstin's Sun Valley conversation with Buffett about technology, the economy, Berkshire's stock slide, and Barack Obama's chances in November.
The new "tailored audiences" tool is designed to dramatically improve advertisers' return on investment.
The second film in the popular franchise is well on its way to grossing as much as $170 million.
He made a name for himself predicting elections, now Silver's been busy readying his blog for its next incarnation.
The company unveiled results of a new survey about Black Friday and Cyber Monday shopping.