Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
As of mid-day the National Retail Federation is saying that prices are lower than ever on this Black Friday and they're drawing huge crowds. We're seeing the trends the NRF points out playing out right here in this store- laptops, netbooks and TVs are huge sellers and shoppers keep on pouring in.
Facebook is getting ready to connect powerful brands and the customers who love them for Black Friday. Facebook has 300 million plus users, and they're all potential customers for the hundreds of thousands of retailers and brands with a presence on the Facebook site.
Facebook is slowly inching its way to an IPO. CEO Marc Zuckerberg has long said that the company wants to stay independent, rather than be acquired, and he wants to stay at its helm.
Rupert Murdoch's latest gambit has the potential to have huge impact on the value of content industry wide; he could also risk losing a huge chunk of News Corp's readership.
Huge demand is every consumer products-maker's fantasy; the nightmare is when shortages from high demand results in shortages that drive consumers to your rivals.
Social media platforms Facebook and Twitter have no doubt revolutionized the way people communicate in social settings, and now Salesforce is trying to bring those same tools into the workforce.
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