Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
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In this economic environment even the hot online advertising market is showing declining growth. I just got the latest search share statistics from Nielsen that show that Google has a lot to be grateful for. In October Google did 8.1 percent more searches than it did in the year-ago period.
GM insists discussions had started earlier in the year, but it seems like more than just a coincidence that just as GM is slammed for overspending (i.e. on those private jets) it's very publicly dropping its high-paid spokesperson.
A vampire is about to take the box office by storm and seriously boost the profile of independent studio Summit Entertainment. "Twilight," opening this weekend, is on track to bring in as much as $60 million at the box office this weekend.
China Central Television's auction of its primetime ad time Tuesday yielded nearly $1.4 billion in revenue, 15 percent more than last year. This Chinese version of the American upfront ad sales period attracted global companies like Coca-Cola who have become more committed to the growing economy since the Olympics.
In the midst of the financial crisis Netflix is busy transforming itself from a DVD-by-mail company to a true online content distribution service.
I've blogged extensively about how the industry-wide decline in advertising is hitting TV networks. Now we're in November sweeps and the networks are developing scripts for next year and we're starting to see TV networks find ways to cut back.
Immelt's interest in expanding GE's media stake comes as the company may have such an opportunity. Vivendi, which owns 20 percent of NBC Universal is nearing its annual window, which starts November 15, to exercise an option that would force GE to buy back that 20 percent stake.
Vivendi sealed a deal to sell its Brazilian broadband unit to Spain's Telefonica in a nearly $10 billion deal.
Discovery plans to rebrand its Hub Network as Discovery Family, in an attempt broaden its ad prospects.
Both Apple and Amazon are going to let their customers share stuff they've bought from their digital storefronts with family members.
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