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Julia Boorstin

CNBC Media and Entertainment Reporter

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

Follow Julia Boorstin on Twitter @jboorstin.

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  • Twitter in the Sun Valley Spotlight Wednesday, 8 Jul 2009 | 4:27 PM ET
    Twitter

    With several of the giants here sitting on billions of dollars in cash, everyone's speculating whether Twitter could be an acquisition target. CEO Evan Williams recently told me that he's not interested in selling the company at this early point in its life cycle. Still, that's not stopping the, well, twitter about the company.

  • Sun Valley Dealmaking Confab Kicks Off Tuesday, 7 Jul 2009 | 4:21 PM ET

    I just landed in Sun Valley for the annual Allen & Co. conference in Sun Valley. There are only a handful of private jets in the airport right now, but in just a few hours it'll be packed with jets whose tail numbers tell the story of some of the richest men in America.

  • Making Money on Michael Jackson's Memorial Tuesday, 7 Jul 2009 | 7:35 AM ET
    Michael Jackson

    Michael Jackson's memorial at the Los Angeles Staples Center will be a traffic-stopping mob scene; an expensive, coffers-draining circus for the city. But it'll also be a huge cash cow for a number of Los Angeles businesses.

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