Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
The big question looming over the newspaper and publishing business, is how to get consumers to pay for content online.
It appears social media applications may be the new addiction, particularly for the younger generation, according to a "Gadgetology" study by Retrevo.com, a consumer electronics shopping site, which polled nearly 800 people. The sample size isn't huge, but the trends are striking:
As we await the media giants’ third quarter earnings, some optimistic signs are emerging that the ad markets may be about to turn around. Double-digit declines in ad spending across the board has particularly slammed companies like CBS, which relies on ads for more than two thirds of its revenue, and dragged down the results at ABC and NBC.
It looks like this will be the holiday shopping season of the e-reader; we'll finally see some serious competition and affordable prices, which means the niche could finally take off.
As the Department of Justice scrutinizes Ticketmaster and LiveNation's proposed merger here in the US overseas the UK's main antitrust regulator already decided it has some problems with the combination of the ticketing giant and the world's largest concert promoter. This morning Britain's Competition Commission provisionally ruled against the planned merger, saying it "will limit the development of competition in the market for live music ticket retailing."
Sky-high marketing costs, usually half the budget of a movie, weigh heavily on studios balance sheets preventing them from taking more risks on releasing more movies. That's precisely why Hollywood is so carefully watching a little tiny movie called "Paranormal Activity" from Paramount, which may prove that a new model, hinging on the power of social media, really works.
Many Silicon Valley venture capital firms have no women at the highest level, reports Julia Boorstin.
Vice is well equipped to start covering daily news for HBO, its CEO Shane Smith told CNBC.
Vice and HBO are announcing the most expansive content deal for either company.
Verizon Communications may rely largely on advertising for revenue from its upcoming online video service.
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