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Julia Boorstin

CNBC Media and Entertainment Reporter

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

Follow Julia Boorstin on Twitter @jboorstin.

More

  • MySpace Music Signs On Advertisers Tuesday, 16 Sep 2008 | 9:09 AM ET
    MySpace

    Who says you can't make money in the music industry. MySpace Music is signing on big name sponsors including Toyota, McDonald's, State Farm, and Sony Pictures. The site will stream tracks on demand, for free. That means that advertisers are particularly important to this venture's success, and they're getting exposure, front and center.

  • Tyler Perry: His Money Machine Is At It Again Friday, 12 Sep 2008 | 2:50 PM ET

    In the entertainment industry it's almost impossible to consistently churn out profitable hits. But Tyler Perry, a writer/producer/director/actor has done it, and this weekend he's on track to continue his wining streak.

  • 2009 Superbowl

    CNBC's parent company, NBC has already sold about 75 percent of the big event's commercial time, whereas in past years only 50 or 60 percent would be sold by now. These faster sales are particularly impressive considering the fact that prices are up some 10 percent this year to as much as $3 million for just a 30 second spot.

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