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Julia Boorstin

CNBC Media and Entertainment Reporter

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

Follow Julia Boorstin on Twitter @jboorstin.

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  • Time Warner Cable Vs. Viacom Monday, 5 Jan 2009 | 12:33 PM ET

    As we start off the new year, Time Warner Cable and Viacom must be particularly relieved that they're back to business as usual. Revelers weren't the only ones watching the countdown to midnight.

  • Looking Back At 2008 As We Head Into 2009 Friday, 2 Jan 2009 | 9:29 AM ET

    I've made my predictions for 2009, so It only seems appropriate to look back at the predictions I made a year ago. The world has been transformed by the financial crisis over the past year, so I have to say I'm pleasantly surprised by how much I actually got right, and how much continues to seem to be true.

  • Is there a Silver Lining to Media's Perfect Storm? Wednesday, 31 Dec 2008 | 3:32 PM ET

    Looking back at 2008 and towards 2009, there's no question that media stocks are facing a perfect storm. It's the nasty coinciding of cyclical and sector challenges — media giants are trying to transition to a new digital future and build new revenue streams, while the economic downturn is sending ad revenue off a cliff. So is there a silver lining to those storm clouds?

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