Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
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Carl Icahn's recent increased investment in Lions Gate shares isn't the only news resulting from the company's low stock price. On October 10 the stock dipped below $6, triggering a margin call by Merrill Lynch for Vice Chairman Michael Burns, selling 672,000 shares of his stock, 49 percent of his stake in the company, recorded in a Form 4 filed on October 14.
This Sunday the Screen Actors Guild's board of directors agreed to ask a federal mediator help with negotiations with the film and TV studios, which could get the producers guild (the AMPTP) and SAG to sit down for their first formal talks since their contract expired on June 30.
The credit crunch is hitting the whole media sector — and hard. Two media moguls in particular, Sumner Redstone and Rupert Murdoch, have seen their firms' stock prices hammered. But they're finding themselves in diverse spots and they're spinning their situations quite differently.
With these studio pics running between $100k and $500k per day, an actors' walkout could mean big trouble. Some studios will wait until next year before they start shooting, but for the most part the media giants are getting back to business, because they have little choice.
The day after a political debate it seems appropriate to examine just what this presidential campaign means for the TV biz. First, to the debate itself, in which both candidates spent quite a bit of time addressing the plummeting stock market and the financial meltdown, which also surely drove viewers to tune in.
As the global financial crisis continues, the advertising environment for the near future is looking increasingly grim. Next year already faced tough comparisons with this year's Olympics and political ad spending, but now with the economy in flux (and that's putting it nicely) the ad industry is going to be in bad shape.
You may know most of these scenes already, but there is something highly satisfying about rolling through them all successively.
Facebook is set to unveil a new ad platform to improve effectiveness of online ads, the Wall Street Journal reported.
Anchorage TV reporter Charlo Green commits career suicide, live on the air, for a higher calling—pot.
Vivendi sealed a deal to sell its Brazilian broadband unit to Spain's Telefonica in a nearly $10 billion deal.
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