Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
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Facebook isn't just a tool for college students to socialize. Now every demographic uses the website, making the service a key way for companies to reach consumers. What better way to target ads than with the information you give about yourself on your profile?
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The Washington Post Company reported that its quarterly earnings swung to a profit from a loss a year ago, but don't take that as an indication that newspapers are rebounding. The print journalism business is still suffering from the industry-wide downturn in advertising. It's also falling prey to a shift of newspaper readers from the paper to online, where they yield much less advertising revenue and for the most part, no subscription revenue.
Cost cutting and strong brands helped Disney moderate the effects of the downturn and beat analyst expectations. The weak ad market and slower consumer spending on everything from theme park extras to DVDs took their toll.
Disney reports its fiscal third quarter earnings after the bell today, and the economy downturn is likely to be felt across all its divisions. The weak ad markets will surely take their toll on ABC and the ad-supported cable networks, even ESPN.
It's been a year in the making, and now finally Yahoo and Microsoft are teaming up to take on Google's dominance in search. Alone neither Yahoo nor Microsoft had a chance against Google, but the tech and web giants 10 year search ad deal gives them a real opportunity to compete.
Time Warner is moving towards a new streamlined, content-focused model, and though it's suffering from the ad downturn, that core content business is thriving.
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The proposed Comcast-Time Warner Cable and AT&T-DirecTV deals will be approved, Liberty Media CEO Greg Maffei tells CNBC.
The FCC issued a warning to hotels and other entities about blocking Wi-Fi access, saying it could lead to fines.
Facebook's stock is on a tear, and Wednesday afternoon it will be under pressure to continue that growth as it reports earnings.
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