Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
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Who says you can't make money in the music industry. MySpace Music is signing on big name sponsors including Toyota, McDonald's, State Farm, and Sony Pictures. The site will stream tracks on demand, for free. That means that advertisers are particularly important to this venture's success, and they're getting exposure, front and center.
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The Times Co. is parent of the "paper of record" as well as the Boston and some other papers is controlled by the Ochs-Sulzberger family. And it's been a rough stretch -- the company's print ad revenue dropped 14 percent in the first half of the year...
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Yahoo will stop allowing users access to its various online services by signing-in with their Facebook or Google credentials.