Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
With Avatar opening at 12:01 am on Friday, everyone's waiting to see if the much-anticipated movie lives up to the hype, and how it performs at the box office. I got a sneak preview last week -- it certainly didn't disappoint me -- I was particularly wowed by the intricate, beautiful world James Cameron creates -- but we'll see if the live action-computer generated 3-D hybrid pulls everyone else in.
Facebook recently launched new privacy settings, giving users new ways to regulate which of their posts and photos can be seen by whom. Facebook also allows its users to make all their updates public — like Twitter "Tweets" — so they're searchable on the web. These changes are attracting criticism and debate.
Sony Corporation and RealD just announced a technology partnership to bring 3-D technology to your living room. The terms of the deal weren't announced, and despite some prodding, Sony wouldn't reveal any info on how soon we might get affordable 3-D televisions in our living rooms.
While today there's tons of talk about the new Google Phone, it's worth taking a look at the impact of a new feature Google launched a week ago, one that could have real impact on the news division. Google's real-time search incorporates the up-to-the-second blog posts and Twitter Tweets in the latest news results on the site.
The first reviews of James Cameron's "Avatar" are out and the buzz is building. Despite some early questionable talk about the huge-budget film—20th Century Fox says it cost around $300 million, some reports put the budget much higher—it's now on track to be an enormous hit.
Old school animation and a brand-new princess could spell big success for Disney. "Princess & the Frog" is rolling out to nearly 3,500 theaters this weekend, and it's poised to top the box office.
Looking for some good books for the beach? Check out CNBC's summer reading series 2015.
Facebook is testing a video-advertising feature in a major attempt to challenge the dominance of Google’s YouTube in the digital video market.
Disney is merging its consumer product and interactive divisions.
Marketers gave a thumbs up to Facebook's new pricing options for video ads. But many still say the changes aren't enough to make clients happy.