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Julia Boorstin

CNBC Media and Entertainment Reporter

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. In December 2006, Boorstin became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, Boorstin reported a documentary on the future of television for the network entitled, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organization for Economic Cooperation and Development (O.E.C.D.) and for Vice President Gore's Domestic Policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

Follow Julia Boorstin on Twitter @jboorstin.

More

  • CBS And Moonves In Media Spotlight Friday, 21 Sep 2007 | 1:45 PM ET
    Les Moonves

    CBS CEO Les Moonves, wanting to dispel concerns that an economic slowdown would hurt ad sales, said that CBS ad sales are up 30% in the current scatter market, at Merrill Lynch's Media conference.

  • Free is the big trend these days when it comes to TV and newspaper content on the web. Television networks and newspapers are adopting free, ad-supported models online. They're ditching pay-per-episode and subscription services to go after a bigger audience and higher profits. The new approach? More, more targeted ads.

  • Philippe Dauman

    Viacom CEO Philippe Dauman had a point to make to investors at a media conference this week. Dauman said that losing star producers and DreamWorks chiefs Steven Spielberg and David Geffen would be "completely immaterial" to Paramount and Viacom.

Featured

  • Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and author of CNBC.com's "Media Money" blog.