Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
Warner Bros. reports that a full 85 percent of the audience its huge opening Friday night was female, a ratio that shifted only slightly over the weekend as women dragged more boyfriends and husbands along.
By all measures, this movie, from Time Warner's New Line Cinema, promises to be huge with the female demographic that so loyally watched the HBO series for six seasons. It's that die-hard female fan base that's attracted huge brands to partner with the film, and earned it the nickname usually reserved for the Oscars: the Super Bowl for women.
Simply put, Indy is expected to appeal to pretty much everyone except little kids. It's what they call a "four quadrant" movie here in Hollywood, the elusive film that will attract young and old, male and female.
It's a joint venture between two unlikely partners: Paramount Licensing Consumer Products & Recreation Group and South Korea's Daewoo Motor Sales.
This morning Time Warner revealed how it plans to spin off its 84 percent ownership stake in Time Warner Cable. As part of the deal, the cable company will pay a one-time $10 per-share dividend.
At this year's cable show, everyone from cable operators to TV set makers are buzzing about a game changing new technology called Tru2way. Are you sick of that bulky set top box? Annoyed that you have no choice of cable operators? Tru2way could be your solution
The theme of this year's National Cable and Telecommunications show is "Think Big." Even though this year's show in New Orleans is smaller than previous years, the theme makes sense. Cable ratings are bigger than ever, as are ad dollars, and distribution is broader than ever.
This year's network upfront ad sales period has been full of surprises. Fox announced it's cutting its prime time ad minutes for a couple of new dramas in half, to just five minutes an hour.
The service has become a major force in holiday retail, helping consumers find products and stores market to the right consumers.
The new "tailored audiences" tool is designed to dramatically improve advertisers' return on investment.
The second film in the popular franchise is well on its way to grossing as much as $170 million.
He made a name for himself predicting elections, now Silver's been busy readying his blog for its next incarnation.