Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
Viacom and its Paramount studio, Lionsgate and MGM broke off from CBS' Showtime last spring when they couldn't strike new distribution deals, so they decided to launch their own premium movie channel.
It's been a pretty scary year for Hollywood — massive reorganization, layoffs, and a general streamlining of the industry...So this year when a group of young industry executives who share a house in the Hollywood Hills started writing the e-vite to their annual bash, they had plenty of 'scary' material to draw upon.
The day Michael Jackson fans from around the world have been waiting for is finally here. "This Is It" - the much debated, controversial and expensive concert-documentary film, compiled with footage of Jackson's final rehearsals - starts playing tonight, in 3500 theaters in the U.S. and simultaneous premiers in 16 cities across the globe.
I'm in Scottsdale Arizona where Microsoft just unveiled its new retail concept, and it is a mob scene. Over a thousand people are in line to check out the colorful store, and hoping to get one of the gift bags Microsoft will hand out to early visitors. A few dozen of these Windows fanatics camped out over night.
Social media mentions have successfully predicted the domestic profitability or failure of the 24 largest movies in the last two years.
Beauty star Michelle Phan said Friday that YouTube is still relevant for her, in addition to all the other social sites.
A combined Charter/Time Warner Cable would be close to Comcast's size in customers, but much larger in territory.
MLB is using digital media initiatives like Snapchat and Web video to connect with younger viewers. Is it enough?