Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
This year's network upfront ad sales period has been full of surprises. Fox announced it's cutting its prime time ad minutes for a couple of new dramas in half, to just five minutes an hour.
The biggest fraud and wiretapping case of its kind, it also named more big Hollywood names than anything that preceded it. Pellicano did snooping for the top execs in Hollywood, and it seems he wiretapped the rest of the names on any Hollywood who's who list.
Until this year, this annual "Upfront" ad sales week in May has been reserved for the broadcast networks to sell their ad time. But this year Time Warner's Turner cable channels positioned their upfront ad sales period smack dab in the middle of the action, sending the message that they're taking on the nets head-on.
The CW's big hit is without a doubt "Gossip Girl." Talk about buzz. But it hasn't been enough to juice up ratings. But of course the CW is bringing it back on Monday nights followed by "One Tree Hill." An interesting note about "Gossip Girl": afraid that streaming the show has hurt its TV ratings this season it's not being offered online.
On day two of the upfronts, ABC presented its lineup, which is primarily about building on current hits. It makes sense: ABC grabs some of TV's best ratings with the likes of "Grey's Anatomy" and "Desperate Housewives."
NBC kicked off the upfront ad presentations this week, but the network did it differently. NBC (parent network of CNBC) already unveiled its primetime lineup six weeks ago, so NBC's upfront week extravaganza wasn't a presentation, but more of a theme park-like interactive attraction.
Today kicks off the upfront ad sales period--the week in which the broadcast networks traditionally aim to sell the majority of their primetime ad inventory. But this year you won't see the traditional star-studded red carpets, screenings of strings of pilots or post-presentation extravaganzas at New York landmarks like Tavern on the Green.
Back in 1957, Disneyland opened up a Jetsons-esque "Home of the Future" featuring all sorts of far-out gadgets like microwaves (!) and giant TVs (!). Some of them became realities in every American home. Others, like the floating furniture, well... Now, Disney is taking a whole new approach to the idea. I got a sneak peak at Disneyland's "Innoventions Dream Home," which opens in Tomorrowland on June 16.
News Corp. is benefiting from its global diversity and a strong TV business, and it doesn't seem to be hurt by the U.S. economy's downturn. And now, investors are saying the stock is undervalued.
The deal Twitter struck with Starcom Media Group guarantees millions in advertising dollars in exchange for advertising spots for Starcom clients.
The service has become a major force in holiday retail, helping consumers find products and stores market to the right consumers.
The new "tailored audiences" tool is designed to dramatically improve advertisers' return on investment.
The second film in the popular franchise is well on its way to grossing as much as $170 million.