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Julia Boorstin

CNBC Media and Entertainment Reporter

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

Follow Julia Boorstin on Twitter @jboorstin.

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  • Television Networks Finding Ways To Cut Corners Tuesday, 18 Nov 2008 | 1:29 PM ET

    I've blogged extensively about how the industry-wide decline in advertising is hitting TV networks. Now we're in November sweeps and the networks are developing scripts for next year and we're starting to see TV networks find ways to cut back.

  • GE's Immelt: Still Interested In Media Monday, 17 Nov 2008 | 4:09 PM ET
    Jeffrey Immelt

    Immelt's interest in expanding GE's media stake comes as the company may have such an opportunity. Vivendi, which owns 20 percent of NBC Universal is nearing its annual window, which starts November 15, to exercise an option that would force GE to buy back that 20 percent stake.

  • Bond Should Take "Quantum" Leap At Box Office Friday, 14 Nov 2008 | 3:57 PM ET
    Quantum of Solace

    James Bond always manages to race in, driving an Aston Martin, to save the day. This weekend we're sure to see 007 kill the box office. The latest in the Bond franchise, "Quantum of Solace", from Sony and MGM could be bigger than any other Bond film. Despite the global economic downturn it's already a huge hit overseas.

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