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Julia Boorstin

CNBC Media and Entertainment Reporter

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. In December 2006, Boorstin became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, Boorstin reported a documentary on the future of television for the network entitled, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organization for Economic Cooperation and Development (O.E.C.D.) and for Vice President Gore's Domestic Policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

Follow Julia Boorstin on Twitter @jboorstin.

More

  • Say Goodbye to the DVD? Wednesday, 6 Dec 2006 | 3:31 PM ET

    Today the next generation of home video took center stage -- say goodbye to the DVD as we know it. There's no surer sign that something has gone mainstream than Wal-Mart selling digital downloads of the new Superman Returns video. DVDs are holding on for now, but if that HD-BLU-ray battle continues, then digital downloads will be the ones to cash in on that dragged out battle over the long run.

  • Time Warner was banking on a huge turnout for New Line’s ‘Nativity’ after Passion of the Christ … But lo, the bloodless Jesus story didn’t quite have the allure. (Would Passion have done as well if it had been rated PG?) And despite the Fox’s huge run, it isn’t infact, infallible. 20th Century Fox debuted its new teen-oriented label, with its first release, Touristas, this weekend. Horror films are the most reliable genre EVER-teen boys always turn out for blood - but no luck this weekend, dragging home just about $3.5 million. I’d have thought that all of News Corp’s marketing muscle and MySpace...

  • Welcome to Media Money Monday, 4 Dec 2006 | 1:57 PM ET

    Media is bigger business than ever – tens of billions of dollars of TV ads, movie ticket sales, DVDs, and online ads – and it’s not just the Viacoms and Yahoos that are media companies.

Featured

  • Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and author of CNBC.com's "Media Money" blog.