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Julia Boorstin

CNBC Media and Entertainment Reporter

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

Follow Julia Boorstin on Twitter @jboorstin.

More

  • Twittering for Profits Monday, 3 Aug 2009 | 2:31 PM ET
    Twitter

    Twitter's popularity is exploding; there are no official stats, but it has in the ballpark of 35 million users. So how can all this attention can be turned into profits? As of now the company has zero revenue.

  • Social Climbers: Facebook Grows Up Monday, 3 Aug 2009 | 1:19 PM ET

    Facebook isn't just a tool for college students to socialize. Now every demographic uses the website, making the service a key way for companies to reach consumers. What better way to target ads than with the information you give about yourself on your profile?

  • Social Climbers: What's Next for Social Media? Monday, 3 Aug 2009 | 10:58 AM ET
    Woman using a computer

    Social media - networks like Facebook and LinkedIn and communication services like Twitter- are more popular every day. But the next big thing in the social space is unlikely to be yet another network or gadget; instead it'll be developments that make the entire web social.

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