Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
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It looks like a win-win-win: content creators get a new forum for their business, sponsors get to entertain their consumers, slipping in some positive associations with their brand, while Google gets to expand it's Ad Sense content network's reach and importance.
Yahoo and Google's advertising partnership announced in June is a big deal, in fact the promise that it would increase Yahoo revenues was one reason used in defending against Microsoft's proposed takeover.
Microsoft is trying to make gains against Apple's iPod, and the radio industry is trying to find new ways to boost listeners to help their bottom line. Voila: Microsoft and major radio broadcasters, including ClearChannel and CBS Radio, are working together to bring listening to the radio into the digital age.
With this $50 software (the introductory rate is cheaper) users can upload unlimited DVDs onto one hard drive. This allows someone who's constantly on the go to load up all their favorite DVDs onto their laptop for entertainment on those long flights.
Moore has an agenda; to convince non-voting "slackers" to head to the polls this election. And he has some support, the download distributed by Brave New Films, the production company run by political activist Robert Greenwald.
Perhaps most importantly, the CW drew its largest audience ever for a scripted show among 18 to 34 year-old women, and certainly the largest in the night in that age group. In fact this is the only night the CW has won that demographic since launching two years ago.
In the first half of this year more than 300 million in venture capital financing poured into virtual world startups, with over 250 new virtual worlds popping up, and generating $700 million plus in business.
Netflix is to release its first movie — a sequel to the classic "Crouching Tiger, Hidden Dragon."
We've finally figured out the secret to Jeff Goldblum's enduring charm and success as an actor: really great lighting, TODAY reports.
Japan's SoftBank is in talks to acquire DreamWorks Animation, the Hollywood studio behind the "Shrek" and "Madagascar" movie hits, a source said.
Facebook is making its big and long-anticipated move to grow its reach and take on Google in the advertising.
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