Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
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It's a tough time for newspaper and magazine publishers. This week, "The Sun," the six-year old daily newspaper, printed its final paper. The conservative-oriented paper searched for new financial backers for nearly a month, and finding no private equity interest, had to shut down. Meanwhile Variety, the 103-year old Hollywood trade publication, can't find a buyer.
Viacom's Paramount Pictures studio signed a deal Monday with Marvel Entertainment's Marvel Studios to distribute its next five films worldwide.
We know that Time Warner is going to want to sell its AOL internet services division. Just last month TWX's CEO Jeff Bewkes said the company had taken care of the basic logistics to split off AOL's dial up business from the content business, planning to separate the two early next years.
There are three types of companies battling to own the pipeline of content to your TV: the cable giants, satellite TV operators, and most recently Telecom players AT&T and Verizon have been building out their own television options, U-Verse, and FIOS, respectively.
Wachovia just awarded its roughly $150 million advertising account to Ogilvy & Mather, a division of UK-based ad giant WPP. Wachovia has been looking for a new agency since the spring, ready to leave a division of Interpublic Group to update its brand.
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