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Julia Boorstin

CNBC Media and Entertainment Reporter

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

Follow Julia Boorstin on Twitter @jboorstin.

More

  • Google's under so much scrutiny for so many reasons right now, some are saying when it comes to government investigations, it could be the new Microsoft. Eric Schmidt was impressively upfront when it comes to investigations and lawsuits.

  • Schmidt on Social Media, Ads and Hulu Friday, 10 Jul 2009 | 9:44 AM ET

    When Google CEO Eric Schmidt sat down to chat at Sun Valley, he couldn't avoid the most talked about startup at the Allen & Company conference: Twitter.

  • Sun Valley on Social Media Friday, 10 Jul 2009 | 7:50 AM ET

    Is it the next big thing or isn't it? That was one question discussed in the halls and around the lunch tables at the Allen and Company annual retreat in Sun Valley. Yes, there was plenty of talk about the economy and a big focus on healthcare, but when it comes to the next big thing, none of the startups here offer silver bullets for digital content monetization. The hot young things here are the there social media companies. In the spotlight: Mark Zuckerberg, CEO of Facebook, Evan Williams, CEO of Twitter, Mark Pincus, CEO of Facebook application company Zynga, and Sam Altman, CEO of Loopt.com.

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