Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
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The zip code that launched a zeitgeist and defined a generation of TV-watchers is returning to the air waves. On Tuesday September 2, the CW Network is launching a new version of the hit "Beverly Hills 90210" that ran for 10 seasons on News Corp.'s Fox. I interviewed Dawn Ostroff, the CEO of the CW, about the network's decision to resurrect the concept.
You'd think the streets of Los Angeles would be constantly buzzing with movie shoots. But right now, there's only one major film shooting in the City of Angels. Compare that to the seven films shooting last August. What's to blame?
CNBC's parent company NBC Universal did quite well with the Olympics. More than 211 million Americans watched the games -- that's more than 70 percent of the country -- making them the most-watched ever, beating the 209 million viewers who watched the 1996 Atlanta games.
Barack Obama is at the Democratic National Convention in Denver, with a cadre of celebrity supporters from Jennifer Lopez to Kanye West scheduled to make appearances around town. Meanwhile, John McCain is drumming up star power of his own. How does this all add up?
You know those Apple commercials that skewer Microsoft: "I'm a Mac, I'm a PC." They're helping Apple sell more computers, but they're not helping Microsoft any. Now Microsoft is fighting back with its own message, investing $300 million in a new campaign for Windows.
It's been nearly a year since IAC/InterActiveCorp CEO Barry Diller announced his intention to split up the company into five pieces. It hasn't been an easy process. But it is happening, and the spinoff of four additional publicly traded companies is complete on Thursday.
If you're a music lover, you'll fall for Pandora, an online music service that allows its 1 million daily listeners to custom-create the equivalent of a radio station tailored to their taste.
Netflix is to release its first movie — a sequel to the classic "Crouching Tiger, Hidden Dragon."
We've finally figured out the secret to Jeff Goldblum's enduring charm and success as an actor: really great lighting, TODAY reports.
Japan's SoftBank is in talks to acquire DreamWorks Animation, the Hollywood studio behind the "Shrek" and "Madagascar" movie hits, a source said.
Facebook is making its big and long-anticipated move to grow its reach and take on Google in the advertising.
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