Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
Who says broadcasting is all about TV? One of the hot topics at the National Association of Broadcasters convention is broadcasting to your mobile phone. Media companies are eager to get their content onto your phone--to allow you to channel surf, and take in commercials, just like you're sitting in your living room
The National Association of Broadcasters convention is underway in Las Vegas. It's packing the enormous convention center with every different type of technology related to shooting, editing and broadcasting content.
Thursday the government wrapped up its prosecution of sleuth-to-the-stars Anthony Pellicano, and today the defense starts calling witnesses. For years Pellicano listened in on the controversial conversations of Hollywood's rich and famous.
Yahoo's board is meeting by conference call Friday afternoon and the big topic of course, is Microsoft's $42.2 billion dollar bid. The clock is ticking. Microsoft's Steve Ballmer threatened to stage a proxy fight to get the acquisition if the board doesn't take the bid, which it rejected as too low.
The battle over Yahoo is creating a feeding frenzy among the media and Internet giants. Nearly two months after Microsoft made its $44.6 billion dollar bid for Yahoo, Yahoo is considering partnering with AOL while outsourcing search ad sales with Google to counter the Microsoft bid.
Today, Adobe unveiled its new media player with the idea of tapping into the market for online video that's been growing by double digits year-over-year. The key to this new player? It works online and offline, and it's based on Adobe's new "Air" technology that works with any platform, Mac or PC.
Anthony Pellicano's trial for wiretapping and fraud is the largest of its kind. And certainly the most dramatic when it comes to Hollywood--implicating the biggest names in the biz from movie stars to top entertainment industry lawyers and executives.
When Disney unveils movies, it's not just revealing what it expects to provide a revenue pop, it's giving insight into what brands could become profit engines moving forward. So, Disney has unveiled its 4-year animation slate and Pixar has announced their animation lineup through 2012.
Protests about China's human rights record are slowing the progress of the Olympic flame. But they're not slowing NBC's ad sales for the big sports and television event this summer. NBC Universal CEO Jeff Zucker says that the company has sold 75 percent of its ad inventory for its Olympics broadcast and that pricing has been "incredibly strong."
On Wednesday the National Hockey League Playoffs start, just as the league launches a new online digital network. The new seven-channel digital network on its web site makes it easy to flip channels (just like on TV) to navigate an unprecedented amount of hockey-related content.
The service has become a major force in holiday retail, helping consumers find products and stores market to the right consumers.
The new "tailored audiences" tool is designed to dramatically improve advertisers' return on investment.
The second film in the popular franchise is well on its way to grossing as much as $170 million.
He made a name for himself predicting elections, now Silver's been busy readying his blog for its next incarnation.