Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
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Marvel Entertainment's second quarter came in solid, posting a 60 percent increase in net income, and raising its full-year forecast on the boffo performance of "Iron Man" and "The Hulk".
Monday a federal appeals court overturned a lower court ruling that prohibited Cablevision from offering "Network DVRs". This technology allows pretty much anyone with cable to easily and less expensively enjoy the ad-free viewing a DVR allows.
We're mid-way through media earnings, and a distinct trend is emerging: weakness in local ad markets is now spilling over to national cable and broadcast advertising. The media industry is facing all sorts of hurdles. Particularly unfortunate sector challenges at a time when the ad cycle is at a low.
It's now been a month since the Screen Actors Guild's contract with the producers association (the AMPTP) has expired. Actors are working without contract, and the movie studios have been holding back film production, not wanting to be shut down by more labor conflict.
CBS reported a 1.1% increase in second-quarter net income and .6 percent growth in revenue over the year ago quarter. But the stock traded down on the news, Wall Street focused on CBS' outlook, which is increasingly negative, revealing greater weakness in advertising markets.
The company's media networks division grew 8 percent with its cable networks driving the company's growth. ESPN's profit grew nine percent, and revenue up more than 10 percent, as the company brings in higher revenue and higher cable affiliate payments.
Viacom's second quarter results beat Wall Street estimates-- coming in at 64 cents per share (for earnings from continuing operations) on revenue of $3.86 billion, compared to Thomson's projected earnings of 58 cents a share on $3.55 billion in revenue.
The big question: in this economic environment can cable ad sales hold up? Pressure is on: In May, Viacom CEO Philippe Dauman lowered the company's second quarter cable ad growth forecast to between three and four percent from its previous projection of seven percent
Vivendi sealed a deal to sell its Brazilian broadband unit to Spain's Telefonica in a nearly $10 billion deal.
Discovery plans to rebrand its Hub Network as Discovery Family, in an attempt broaden its ad prospects.
Both Apple and Amazon are going to let their customers share stuff they've bought from their digital storefronts with family members.
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