Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
MySpace's recently-appointed CEO Owen Van Natta unveiled his content-focused strategy and new music initiatives.
Microsoft is expected to announce it will incorporate both Facebook and Twitter's real time updates into Bing search results. The deals would be non-exclusive and separate from each other, and would represent a mind-shift for how Microsoft thinks about search
On the heels of Yahoo!'s better than expected earnings after the bell Tuesday, the web giant will announce a partnership later today that represents a new focus on original content. I have the early scoop: Yahoo! is about to announce it's partnering with ad giant WPP's Group M Entertainment to together produce new branded webisodes, both companies bringing in advertisers, together developing concepts that will work for them.
The National Retail Federation released a new report today that finds that consumers are still cautious, and now retailers and advertisers are trying to figure out how to make the most of a tough holiday season.
Ahead of the holiday season Intel is laying down the law about what kind of tech usage is acceptable and what isn't. The chip giant commissioned a "Holiday Mobile Etiquette," hiring Harris Interactive to conduct a carefully weighted poll of 2,625 adults to better understand how people use technology.
With the fall TV season underway, networks and cable channels are trying to connect with viewers on the hot topics right now. That means financial uncertainty is front and center; protagonists struggle to make ends meet and pursue new careers. And it’s no surprise that in this era of Bernie Madoff, ponzi schemers and corrupt CEOs and politicians are the villains viewers love to hate.
Looking for some good books for the beach? Check out CNBC's summer reading series 2015.
Facebook is testing a video-advertising feature in a major attempt to challenge the dominance of Google’s YouTube in the digital video market.
Disney is merging its consumer product and interactive divisions.
Marketers gave a thumbs up to Facebook's new pricing options for video ads. But many still say the changes aren't enough to make clients happy.