Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
With the music industry in an upheaval, Live Nation--the world's largest concert promoter--is revamping its business and taking on the music establishment at the same time. How? Live Nation is expected this week to close its biggest deal yet: a reported $150 million package for Jay-Z that includes his recordings, tours for the next decade, and financing for his own...
In a departure from decades-old network TV standards, NBC is unveiling its first-ever 52-week program schedule. Calling this afternoon's presentation an "Infront" presentation, it leads up to the network "Upfront" presentations in May, when the TV networks traditionally present their fall schedule.
Disney has shown that its strategy of inexpensively building a franchise on its Disney Channel to exploit across all platforms is pure gold. The company did it with "High School Musical," the runaway hit made-for-Disney Channel TV movie.
I'll admit it: along with everyone else in Hollywood I have serious strike fatigue. And I'm really hoping--or the sake of my favorite TV shows as well as for the Los Angeles economy--that we do NOT have an actors strike.
A Delaware court ruled in favor of InterActive Corp CEO Barry Diller in his legal dispute with Liberty Media's John Malone in a battle over who could control InterActive Corp's future. This means that Diller can go ahead with his plan to spin off four stand-alone companies:
TV advertising is considered the most effective way to reach the masses. But until now it's only been accessible to those with hundreds of thousands of dollars to spend. But that's in the past Thanks to a new technology from ad innovator Spotrunner, candidates in every one of the 500,000 elections this year--no matter how small--will be able to buy TV ads.
Comcast, the cable giant, and file sharing web site BitTorrent, seem like natural enemies. The cable company wants to keep "broadband-hogging" BitTorrent from slowing down its system.
Motorola announced today it's planning on splitting up into two publicly traded companies: spinning off its money-losing mobile device business from its growing broadband and mobility solutions business. CEO Greg Brown said on a conference call this morning that having two independently traded companies would unlock value for shareholders
At the Future of Television conference Tuesday my attention shifted from the tech players to the content providers. Transitioning from traditional revenue streams of TV commercials and theatrical movie distribution, they're all trying to figure out how to monetize digital distribution.
The service has become a major force in holiday retail, helping consumers find products and stores market to the right consumers.
The new "tailored audiences" tool is designed to dramatically improve advertisers' return on investment.
The second film in the popular franchise is well on its way to grossing as much as $170 million.
He made a name for himself predicting elections, now Silver's been busy readying his blog for its next incarnation.