Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
The movie industry has been ruled by very specific rules about how and when different home video formats are released. The idea is that home video -- DVDs and video-on-demand -- has to come out long enough after a theatrical film release to keep moviegoers driving to movie theaters and paying for tickets.
YouTube and Warner Music Group have been stuck in a stand-off since December, when Warner pulled all of its artists' clips - both professional music videos and user-generated content using its songs - from the site.
As CNBC spends the month examining the economic melt down one year ago and how far we've come, Michael Moore takes the one-year anniversary to release his new documentary, "Capitalism: A Love Story" which skewers the financial system. The documentary doesn't look at the big banks that failed, but at the people who suffered. And yes, the title is ironic: Capitalism is the bad guy.
The most popular social network-Facebook- is teaming up with the most powerful media measurement giant-Nielsen-to prove that social media ads work. At Advertising Week in New York I sat down with Sheryl Sandberg, Facebook's Chief Operating Officer in her first live TV interview since taking the post last year.
At Advertising Week in New York I had a chance to sit down with AOL CEO Tim Armstrong in his first TV interview since taking over the troubled company. As AOL heads towards an IPO, spinning off from Time Warner before the end of the year, Armstrong is hard at work turning the division known for its subscription web mail service - a revenue stream that no longer exists - into an ad-oriented, content-driven company.
Apple is set to announce the launch of its streaming service during a conference next week.
Popsugar, popular with millennial women, is launching a section that it hopes will resonate with young Hispanic women.
Social media mentions have successfully predicted the domestic profitability or failure of the 24 largest movies in the last two years.
Beauty star Michelle Phan said Friday that YouTube is still relevant for her, in addition to all the other social sites.