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Julia Boorstin

Julia Boorstin
CNBC Media and Entertainment Reporter

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

Follow Julia Boorstin on Twitter @jboorstin.

More

  • Michael Moore's New Doc Takes on 'Capitalism' Wednesday, 23 Sep 2009 | 11:22 AM ET
    Capitalism: A Love Story

    As CNBC spends the month examining the economic melt down one year ago and how far we've come, Michael Moore takes the one-year anniversary to release his new documentary, "Capitalism: A Love Story" which skewers the financial system. The documentary doesn't look at the big banks that failed, but at the people who suffered. And yes, the title is ironic: Capitalism is the bad guy.

  • Facebook, Nielsen Partner to Prove Ad Value Tuesday, 22 Sep 2009 | 12:17 PM ET

    The most popular social network-Facebook- is teaming up with the most powerful media measurement giant-Nielsen-to prove that social media ads work. At Advertising Week in New York I sat down with Sheryl Sandberg, Facebook's Chief Operating Officer in her first live TV interview since taking the post last year.

  • Tim Armstrong's Plans for AOL's Content Empire Monday, 21 Sep 2009 | 5:01 PM ET

    At Advertising Week in New York I had a chance to sit down with AOL CEO Tim Armstrong in his first TV interview since taking over the troubled company. As AOL heads towards an IPO, spinning off from Time Warner before the end of the year, Armstrong is hard at work turning the division known for its subscription web mail service - a revenue stream that no longer exists - into an ad-oriented, content-driven company.

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