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Julia Boorstin

Julia Boorstin
CNBC Media and Entertainment Reporter

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

Follow Julia Boorstin on Twitter @jboorstin.

More

  • Ad Week Kicks Off With Cautious Optimism Monday, 21 Sep 2009 | 12:52 PM ET

    The sixth annual Ad Week kicks off today at the New York Times building in midtown Manhattan. Everyone who was here last year can't help but reminisce about the financial meltdown that unfolded during September 2008's event. Last year ad spending was already starting to decline, so this year the big question is whether the ad dollars are coming back and, if so, where will they go?

  • Why Is Dick Cook Leaving Disney? Saturday, 19 Sep 2009 | 4:21 PM ET
    DISNEY.jpg

    Even Hollywood insiders were shocked by the news late Friday that Dick Cook, the Walt Disney veteran and beloved chairman of Walt Disney Studios is stepping down immediately.

  • Google's Text-Savvy Tech Acquisition Thursday, 17 Sep 2009 | 3:48 PM ET

    Google just doesn't stop with the book-related news. Also this week Google has acquired a start-up called reCaptcha, that aims to be a win-win for the web giant.

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