Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
At long last 3-D is finally rolling out to more theaters, which means great news for movie theater chains and studios who, with the technology, can charge more for tickets and pack theaters.
The video game business needs "Help!" It's been "A Hard Day's Night" as game sales dropped 14 percent this year; sales of music video games, the biggest game category last year with nearly $2 billion in revenue, have fallen by nearly half. Now Viacom is hoping to "Get Back" with a little help from its friends, The Beatles.
Hollywood is still reeling from the news that Disney is acquiring Marvel Entertainment and all the other media giants are trying to figure out what this means for their businesses and what other acquisitions it will prompt. One Hollywood insider who works for a rival said with a shudder: "Disney's always been an 800 pound gorilla, but now its power with retailers like Wal-Mart is going to be out of control."
Two years ago Twitter was the pastime of a niche group in Silicon Valley. Now Twitter seems to be everywhere, and increasingly it's taken seriously as a tool for companies and journalists. It's taken so seriously that sports leagues like the NFL have to issue limits on how players and coaches use social media on game days.
Mickey, meet Iron Man. Today Disney announced it's buying Marvel Entertainment for $4 billion in cash and stock. I've reported on the fact that Disney has plenty of cash on hand for an acquisition, but the announcement still came as a surprise. But upon closer inspection The Hulk and Goofy have more in common that you might think.
CNBC takes an inside look at the new office Facebook needed after the company topped the 10,000 employee mark.
Charter is in talks with Time Warner Cable about a bid that is likely to be well above the $170 per share, the Wall Street Journal reported.
Playboy on Thursday launched its completely safe-for-work mobile app Playboy NOW, part of a strategy to make more mainstream content.
Digital media ad spending has been on the rise despite a rather flat ad market in the U.S.
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