Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
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Verizon Communications announced better than expected second quarter earnings before the bell. Earnings rose 12 percent, driven by its wireless business, as the company gains marketshare, adds net new subscribers and improves turnover rates.
Thursday Clear Channel Communications shareholders voted to approve the company's sale to a group of private equity investors, led by Bain Capital and Thomas H. Lee Partners. Friday the company said a quick tally of votes indicated that 97 percent of the shares voted were in favor of the transaction.
Today I'm blogging from ComiCon, the 39th annual comic book convention; it's sold out and tickets are being scalped online for over 400 dollars. This year 125,000 fans are expected to hit the San Diego Convention Center for four days of fanboy heaven.
But most exciting is "Facebook Connect", which brings Facebook's social connections to sites across the web. Facebook Connect was announced in May, but the details, and the partners were only revealed yesterday.
With the advertising industry feeling the crunch of the economic downturn and with more demands for accountability, there's no question that digital advertising is where money is going.
There's been a ton of buzz about Facebook here at Brainstorm:Tech, so MySpace is a natural topic. News Corp bought MySpace for a steal, a mere $580 million, making NewsCorp seem quite forward thinking (Facbook's value is some $15 billion based on a Microsoft investment).
This morning at the Fortune Brainstorm conference Viacom CEO Philippe Dauman and Verizon CEO Ivan Seidenberg took the stage to be interviewed by Fortune Magazine Managing Editor Andy Serwer.
While the executives at this conference evaluate how to use technology to stay innovative an unavoidable trend is arising in a range of the conversations here. Technology is getting customers involved in the conversation about how companies are run and what they do, and increasingly employees are participating in the process.
Vivendi sealed a deal to sell its Brazilian broadband unit to Spain's Telefonica in a nearly $10 billion deal.
Discovery plans to rebrand its Hub Network as Discovery Family, in an attempt broaden its ad prospects.
Both Apple and Amazon are going to let their customers share stuff they've bought from their digital storefronts with family members.
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