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Julia Boorstin

CNBC Media and Entertainment Reporter

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. In December 2006, Boorstin became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, Boorstin reported a documentary on the future of television for the network entitled, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organization for Economic Cooperation and Development (O.E.C.D.) and for Vice President Gore's Domestic Policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

Follow Julia Boorstin on Twitter @jboorstin.

More

  • "Transformers" Help Paramount Shift Gears Monday, 9 Jul 2007 | 5:25 PM ET
    Transformers

    "Transformers" took the box office by storm this weekend, bringing in a total of $152 million at the domestic box office since it opened on Tuesday, and a total of about $250 million worldwide. This isn't just a nice summer opening--this is huge news for Paramount, which is going to get a huge boost from this hit: not just from its take on this film, but also from the fact that it's Paramount's first potential franchise since Mission Impossible. And unlike the MI series, they're not relying on a huge star (Tom Cruise), nor are they paying him a huge chunk of gross.

  • Live Earth - Japan

    After all the hubbub about Live Earth, it wasn't quite the worldwide phenomenon everyone was hoping. I had intentions of watching the concert, but ended up spending time outside enjoying the lovely summer weather. The estimated 2.7 million viewers fell short of the 3 million viewers NBC usually draws on summer Saturday nights with repeats and Stanley Cup Hockey.

  • Tomorrow, the NBC Universal Family brings us Live Earth--with a three hour primetime special on NBC, plus 18 hours of coverage of Bravo and seven hours on our very own CNBC. Plus coverage on all sorts of other channels in the family--including Telemundo, Mun2, Universal HD, and the Sundance Channel. A sign of the power of the Live Earth message, NBC has attracted some top-notch (huge and influential) advertisers--General Motors, Apple, and American Express.

Featured

  • Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and author of CNBC.com's "Media Money" blog.