Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
Online advertising is the fastest-growing segment of the ad industry. Standard offerings like TV commercial and print ads are all trying to keep advertisers interested, but it's online ads that are measurable, offering complete accountability.
Is it a sign that social networking has "jumped the shark,"* when a coffee company launches a social networking site? The trend is just that pervasive. Starbucks launched mystarbucksidea.com, a site for customers to comment on each others ideas, while giving the company concepts about ordering, product tips, and suggestions about the stores.
I met up with several Wall Street analysts last night and everyone was talking about cable properties being on fire. Everyone taking a close look at the cable entities driving the media giants--like ESPN--and the ones now on the auction block.
Blu-ray officially won the high-def format war, and now everyone who was burned is licking their wounds. Toshiba announced it will lose $1.1 billion in fiscal 2007 due to losing the format battle.
Apple is reportedly in talks with music industry giants to strike a deal to offer unlimited music to its customers which would be a dramatic shift from its business model of selling individual songs and albums.
After the bell Tuesday, Adobe announced better than expected revenues and earnings. First quarter revenue came in at $890 million, up 37 percent from the year ago quarter. During the quarter the company spent $1.25 billion repurchasing 33.3 million shares of its outstanding stock, putting its GAAP diluted earnings at 38 cents per share, beating the target range...
Just like its parent company Google, YouTube become a verb. I've heard it used two ways: "Did you YouTube that crazy pepsi-mentos stunt?" which usually meaning, did you look the video up on YouTube; or sometimes meaning, did you tape that stunt and put it up on YouTube?
CBS has a couple strategies to make its shows widely available online. It's the only one of the major networks distributing its shows (ad supported of course) on YouTube. And nearly two years ago CBS created Innertube, the online video player on CBS.com that streams sports, news, and sitcoms.
The second film in the popular franchise is well on its way to grossing as much as $170 million.
He made a name for himself predicting elections, now Silver's been busy readying his blog for its next incarnation.
The company unveiled results of a new survey about Black Friday and Cyber Monday shopping.
Following the sale of The Washington Post, yet another big publishing brand name is looking to put itself on the block.