Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
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At least 11 states are conducting their own investigations, and the European Comission is examining whether the ad agreement beteween the two Internet giants is violating E.U. laws regarding restrictive business paractices.
Who says you can't make money in the music industry. MySpace Music is signing on big name sponsors including Toyota, McDonald's, State Farm, and Sony Pictures. The site will stream tracks on demand, for free. That means that advertisers are particularly important to this venture's success, and they're getting exposure, front and center.
CNBC's parent company, NBC has already sold about 75 percent of the big event's commercial time, whereas in past years only 50 or 60 percent would be sold by now. These faster sales are particularly impressive considering the fact that prices are up some 10 percent this year to as much as $3 million for just a 30 second spot.
The Times Co. is parent of the "paper of record" as well as the Boston and some other papers is controlled by the Ochs-Sulzberger family. And it's been a rough stretch -- the company's print ad revenue dropped 14 percent in the first half of the year...
Concert promoter Live Nation is preparing to go from being Ticketmaster's biggest partner to its biggest rival, and it just scored a big coup; a deal that will jump start LiveNation's ticket business.
When AOL launched back in the 90s, its premise was the idea of a portal, through which subscribers would check their e-mail and filter their experience of the web. In 2006 AOL dumped its subscription service, shifting gears to an ad-supported model.
It looks like a win-win-win: content creators get a new forum for their business, sponsors get to entertain their consumers, slipping in some positive associations with their brand, while Google gets to expand it's Ad Sense content network's reach and importance.
Yahoo and Google's advertising partnership announced in June is a big deal, in fact the promise that it would increase Yahoo revenues was one reason used in defending against Microsoft's proposed takeover.
Amazon launching its third wave of original pilots: three half-hour comedies and two hour-long dramas with big names attached.
Time Warner Cable is experiencing multiple outages nationwide, the company said on Wednesday, but did not specify the nature of the problem.
This is why a breakthrough TV product from Apple has not emerged, according to Walter Isaacson, "Steve Jobs" biographer.
After moving up a month and switching to a weekday evening, the Primetime Emmy awards drew less viewers than previous years.
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