Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
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We know that Time Warner is going to want to sell its AOL internet services division. Just last month TWX's CEO Jeff Bewkes said the company had taken care of the basic logistics to split off AOL's dial up business from the content business, planning to separate the two early next years.
There are three types of companies battling to own the pipeline of content to your TV: the cable giants, satellite TV operators, and most recently Telecom players AT&T and Verizon have been building out their own television options, U-Verse, and FIOS, respectively.
Wachovia just awarded its roughly $150 million advertising account to Ogilvy & Mather, a division of UK-based ad giant WPP. Wachovia has been looking for a new agency since the spring, ready to leave a division of Interpublic Group to update its brand.
Apparently the business of selling display ads is incredibly time intensive and complex- it even involves old fashioned technology like -gasp- fax machines to demonstrate what an ad would look like. This new technology aims to make the process of selecting and targeting display ads fast and easy.
On Monday the World Federation of Advertisers, which represents 55 national advertiser associations, said it asked the European Union to block the partnership, which is expected to launch next month.
Sony's rigorous plan unveiled this week to turn the company's fortunes around appears to have convinced markets and analysts.
Netflix says a former executive collected kickbacks from vendors he helped connect to the streaming video company.
In the digital era, there's not much left to prop up DVDs, aside from Redbox kiosks.
Traditional publishing on printed media continues to see a decline, according to a top executive at a global information services provider.
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