Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
Hollywood is still reeling from the news that Disney is acquiring Marvel Entertainment and all the other media giants are trying to figure out what this means for their businesses and what other acquisitions it will prompt. One Hollywood insider who works for a rival said with a shudder: "Disney's always been an 800 pound gorilla, but now its power with retailers like Wal-Mart is going to be out of control."
Two years ago Twitter was the pastime of a niche group in Silicon Valley. Now Twitter seems to be everywhere, and increasingly it's taken seriously as a tool for companies and journalists. It's taken so seriously that sports leagues like the NFL have to issue limits on how players and coaches use social media on game days.
Mickey, meet Iron Man. Today Disney announced it's buying Marvel Entertainment for $4 billion in cash and stock. I've reported on the fact that Disney has plenty of cash on hand for an acquisition, but the announcement still came as a surprise. But upon closer inspection The Hulk and Goofy have more in common that you might think.
Against the backdrop of a fast-changing, competitive media business, today Comcast and other cable television operators won a small victory, setting the stage for consolidation.
"Twilight" is a true multi-media phenomenon. The best-selling book series spawned a low-budget runaway hit movie, grossing nearly $400 million worldwide. The sequel is set for an October release with more films in the franchise in the works. But why make obsessed teen girls wait and risk the brand losing steam?
In an innovative push to protect cable subscription revenue Time Warner Cable has rallied content providers to launch a password-protected online access system for subscribers.
The world's largest advertising and marketing company, WPP Group today reported a 47 percent drop in profits, but while the outlook is bleak, its digital business is still robust.
Looking for some good books for the beach? Check out CNBC's summer reading series 2015.
Facebook is testing a video-advertising feature in a major attempt to challenge the dominance of Google’s YouTube in the digital video market.
Disney is merging its consumer product and interactive divisions.
Marketers gave a thumbs up to Facebook's new pricing options for video ads. But many still say the changes aren't enough to make clients happy.