Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
In Hollywood when something works, everyone jumps on the bandwagon. This summer that proven trend is movies based on toys. Now Warner Bros. is trying its hand at turning the beloved Lego brand into a movie. Lego has turned down several movie ideas in the past, but now it's agreed to work with Warner Bros. which is developing a family-friendly comedy adventure, that's a mix of live action and animation set in the Lego world.
Lionsgate wowed Wall Street with higher fiscal first quarter results than the same quarter last year that easily beat Wall Street Estimates.
Though Facebook and Twitter service seems to be up and running after the two social sites struggled with a denial-of-service attack yesterday, the battle isn't over yet.
News Corp suffered from the economic downturn as expected, with revenue dropping to $7.67 billion. But what really hurt NewsCorp's quarter was $680 million in impairment and operating charges, mostly at MySpace's division, Fox Interactive Media.
Discovery Communications this morning reported that its earnings from continuing operations doubled from the year-ago quarter to 32 cents a share. Including a net tax gain of $46 million from selling half of Discovery Kids, earnings per share quadrupled.
Apple is set to announce the launch of its streaming service during a conference next week.
Popsugar, popular with millennial women, is launching a section that it hopes will resonate with young Hispanic women.
Social media mentions have successfully predicted the domestic profitability or failure of the 24 largest movies in the last two years.
Beauty star Michelle Phan said Friday that YouTube is still relevant for her, in addition to all the other social sites.