Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
The Oscars are just around the corner--this Sunday night--but many people are buzzing that they don't seem as big of a deal this year. Well, they are still a big deal in Hollywood, and their slightly lower profile makes a lot of sense this year. For one thing, the writers' strike put the fate of the Oscars in jeopardy.
Talk about a power duo: Apple's iTunes just became a signature sponsor and the official online content supplier for American Idol. This means if you want to hear or watch a video of a music performance, you can find it all on iTunes for 99 cents or $1.99 starting March 11. Apple is joining Coke, Ford, and AT&T...
Wall Street was thrilled that Sony's Blu-ray has officially won the high def format battle. Sony's stock made gains Tuesday on the news that Toshiba will stop making HD-DVD players. This is the final piece in a long battle that dragged on for years, losing movie studios hundreds of millions...
Comcast's stock has fallen more than 30 percent in the past year -- painful for Comcast shareholders, including some activist shareholders who own chunks of stock. But Thursday, Comcast's stock made gains after the cable company announced its earnings and a quarterly dividend...
There are only a handful of franchises that can take a 19 year hiatus and return stronger than ever. I have very high hopes for Indy. The new trailer for "Indiana Jones and the Kingdom of the Crystal Skull" debuted on "Good Morning America" today. Joining Harrison Ford are Cate Blanchett and Shia LaBeouf as the sidekick.
YouTube threw a coming out party of sorts to hundreds of top ad industry execs in New York City this week. The event was called 'Videocracy,' and it's the largest ever advertiser event thrown by Google which bought YouTube for $1.6 billion dollars two years ago.
I spoke exclusively with Michael Lynton, the Chairman and CEO of Sony Pictures Entertainment, about the impact of the work stoppage on his business, and on Hollywood. The video clips are below. Sony's business if focused largely on making movies, which have a long time horizon, so Sony fared much better than its rival studios that own TV networks.
The 100 day-long writers strike is officially over. After voting overwhelmingly to return to work Tuesday afternoon, writers returned to the job. It's clear just driving around Los Angeles that things are picking up again--the traffic's much worse! (No joke). Writers and the studios are rushing to throw together pilots for the fall TV season.
The service has become a major force in holiday retail, helping consumers find products and stores market to the right consumers.
The new "tailored audiences" tool is designed to dramatically improve advertisers' return on investment.
The second film in the popular franchise is well on its way to grossing as much as $170 million.
He made a name for himself predicting elections, now Silver's been busy readying his blog for its next incarnation.