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Julia Boorstin

CNBC Media and Entertainment Reporter

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

Follow Julia Boorstin on Twitter @jboorstin.

More

  • Tough Times For The Times Wednesday, 28 Jan 2009 | 3:41 PM ET

    The New York Times Co.'s net income fell 48 percent to $27.6 million in the fourth quarter, suffering from declining ad sales. The company's ad revenue fell 18 percent, and this quarter it wasn't just print ads that suffered.

  • Super Bowl Ads Aren't Feeling The Recession Pinch Wednesday, 28 Jan 2009 | 1:34 PM ET

    Despite the downturn in advertising — some experts expect overall ad spending to drop nine percent this year — the biggest ad event of the year is thriving.

  • Cola Wars Are Back On! Wednesday, 28 Jan 2009 | 8:45 AM ET

    Americans love competition and now they're getting a high stakes battle from two of the nation's most loved brands: Coke and Pepsi.

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