Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
Schwarzenegger is pushing exposure for a Twitter-powered forum, that pulls in all Tweets tagged with #MyIdea4CA, for Californians to share ideas, comment, and vote on ways to change the state and help it through the budget crisis.
Viacom's, Paramount just announced a partnership with DVD-rental company Redbox, becoming the third studio to make a deal with Coinstar's company that rents $1 DVDs through 17,000 kiosks around the country. This is far more than a simple DVD distribution deal, this is Paramount taking sides in what's become a pitched battle in Hollywood. The question now is which side Disney comes down on, it's one of the last players who hasn't picked sides.
Since the news broke that Paramount is delaying the release of its Martin Scorsese thriller "Shutter Island" from October until February, I've talked to a lot of Hollywood insiders about what this says about Paramount's weakness. I've also heard plenty of rants about how this delay speaks to exactly what's wrong with the hundreds of millions of dollars spent every year on movie marketing.
Most of the videos YouTube is most famous for -- the wild animal battle at Kruger National Park, the skateboarding bulldog-- haven't been monetized until now. I just broke the news that YouTube is rolling out its partner program to include uploaders of viral hits. YouTube's partner program strikes revenue-sharing deals with the site's regular uploaders of popular content. But many of the site's most popular videos are one-hit-wonders, and now YouTube as well as the uploaders will be able to cash in.
It seems like every day there's more news about the demise of print; Readers Digest is the latest storied publication to file for bankruptcy. So that's why I thought it the press release I received this morning detailing a new publication from the Observer Media Group was either a mistake or a joke.
Dow Jones is reportedly shopping around its stock market indexes, working with Goldman Sachs to investigate finding a joint venture or a flat-out buyer.
To fanboys across the country today is "Avatar Day": 20th Century Fox is giving a free, sneak peek at 16 minutes of James Cameron's much anticipated film. The movie doesn't come out until December 18, but needless to say, there's already incredible buzz.
Sony spent $60 million dollars acquiring the rights to the last footage of Michael Jackson and now it has a plan to get its money worth.
These days anyone with an iPhone is a citizen journalist. And that makes the Southeastern Conference, which has a $3 billion plus, 15-year contract with CBS and ESPN very, very scared.
The battle between video rental kiosk business Redbox and the movie studios is heating up. Redbox, which is owned by Coinstar is suing Time Warner's Warner Home Video, which has the biggest DVD business in the industry. The issue: Warner Bros. is effectively banning Redbox from renting its DVDs for 28 days after they go on sale.
Looking for some good books for the beach? Check out CNBC's summer reading series 2015.
Facebook is testing a video-advertising feature in a major attempt to challenge the dominance of Google’s YouTube in the digital video market.
Disney is merging its consumer product and interactive divisions.
Marketers gave a thumbs up to Facebook's new pricing options for video ads. But many still say the changes aren't enough to make clients happy.