Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
Everyone's been wondering what the Facebook's business model will be. Despite assumptions that the website will rely on advertising, the social networking site is hard at work developing a virtual currency system that will involve real dollars, and hence real revenue for Facebook.
Microsoft kicked of this year's E3 convention with a glitzy, star-studded press briefing. Ringo Starr and Paul McCartney turned out to celebrate the debut of the Beatles Rock Band video game. Yoko Ono and Olivia Harrison even came out to show their support.
Today, Facebook secured a $200 million investment from Russian Digital Sky Technologies for a 1.96 percent stake in the company's preferred stock, giving the social network a $10 billion valuation.
Charter Communications is reported to be exploring a new bid for Time Warner Cable, but some predict consumers will lose no matter who buys whom.
Here's what CEOs can learn from watching the Bruce Jenner interview.
AOL is focused on expanding its recent growth, especially in video content and automated advertising, AOL CEO Tim Armstrong tells CNBC.
Bruce Jenner reached an audience of just under 17 million people for his declaration in an ABC News interview that he identifies as a woman.
Get the best of CNBC in your inbox