Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
Time Warner is moving towards a new streamlined, content-focused model, and though it's suffering from the ad downturn, that core content business is thriving.
While Technology is the topic of the Fortune Brainstorm TECH conference in Pasadena, Ca, where I'm reporting from today, media companies are front and center here.
The booming box office is deceiving — movie studios are topping the $1 billion mark earlier this year than in years past and movies like Harry Potter continue to break opening-weekend records. But behind all those upbeat numbers, the industry is struggling.
AEG Live is looking to recoup the $30 million-plus it spent producing Michael Jackson's unrealized concert tour, and now it's selling off the rights to the rehearsal footage. Sources tell me that Sony Pictures Entertainment has bid $50 million to acquire the distribution rights.
DVD sales used to be the bread and butter of the movie studios business, even more important to the bottom line than box office receipts. But thanks to shifting consumer patterns and the recession, home video sales are stuck in the kind of decline that's making studio chiefs think about reinventing the business model.
These customers are not happy, according to a survey.
Apple would enter an increasingly crowded streaming space as it looks to move away from the iTunes music marketplace.
Disney unveils "Playmation," a high-tech toy that brings motion-sensor technology, Bluetooth and cloud connectivity to children's play.
Popsugar, popular with millennial women, is launching a section that it hopes will resonate with young Hispanic women.