Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
Privately-held, debt-laden MGM announced some major management changes. CEO Harry Sloan is out, having taken the job soon after the studio was brought private in 2005 for $2.85 billion by Sony and Comcast, along with private equity firms Texas Pacific Group, DLJ Merchant Banking Partners, Quadrangle Group and a unit of Credit Suisse.
It's been a long time in coming -- Steven Spielberg's DreamWorks Studios just announced it completed its first phase of financing, allowing the studio co-run by Stacey Snider to start production.
Nielsen boxes are dinosaurs and despite Nielsen's expansion, the media and advertising business want to have a better sense of how and where people consume content. Sources tell me a major partnership is in the works.
Finally there's progress in Hollywood's push to enter China. The WTO issued a 460 page ruling that demands that the Chinese government ease its restrictions, and among other things allow U.S. content companies to work with any distributors, not just those controlled by the government.
In Hollywood when something works, everyone jumps on the bandwagon. This summer that proven trend is movies based on toys. Now Warner Bros. is trying its hand at turning the beloved Lego brand into a movie. Lego has turned down several movie ideas in the past, but now it's agreed to work with Warner Bros. which is developing a family-friendly comedy adventure, that's a mix of live action and animation set in the Lego world.
Looking for some good books for the beach? Check out CNBC's summer reading series 2015.
Facebook is testing a video-advertising feature in a major attempt to challenge the dominance of Google’s YouTube in the digital video market.
Disney is merging its consumer product and interactive divisions.
Marketers gave a thumbs up to Facebook's new pricing options for video ads. But many still say the changes aren't enough to make clients happy.