Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
Yes, it's true, after nearly four months and seemingly endless picket lines, the writers and the producers are close to a deal. After the Directors Guild renegotiated its contract, the Writers Guild leadership sat down with the Alliance of Motion Picture and Television Producers (AMPTP) -- and this time, Walt Disney Co. Chief Executive Bob Iger and Fox's Peter Chernin were leading those negotiations.
The Writers Guild strike is 12 weeks old and wreaking havoc on the TV biz. There's no new scripted programming. The Oscars are less than a month away, and with no promises yet from the WGA that they won't picket, there are serious fears it could turn into another movie-clip heavy press conference. We've got reality TV alright, tons of it--but the viewers aren't satisfied.
As we lead up to Super Tuesday I've been reporting on the intersection of Hollywood and politics. Hollywood plays a key role raising awareness about issues, and candidates. (Though I wouldn't say that a Hollywood endorsement is necessarily a good thing).
John Malone, Chairman of Liberty Media and Barry Diller, Chariman and CEO of Interactive Corp are both powerful billionaires who are used to getting their way. They've been close business partners until just recently. Now Malone is trying to get Diller ousted from his very own company.
Illegal downloading outpaces legal downloading alternatives by 20-to-one. Record companies may have grown their digital music revenue by 40 percent over the past year, but that's so far from enough to keep up with the death of the CD business.
If you're an entertainment buff, you can't miss the significant presence of Scientology. Over the past few weeks, dozens of people have e-mailed me links to Tom Cruise's Scientology rant -- more accurately, it's his acceptance of a Scientology award -- and it's so bizarre...
The print newspaper business has problems--declining ad revenue, transitioning to the digital future. Just look at the stock price of the New York Times over the past year--ouch! Well now a hedge fund manager--Firebrand Capital's Scott Galloway--who owns a significant stake in NYT stock is pushing to make some changes.
For decades, TV ad time has been sold the very same way: In May, the networks present their new pilots to advertisers, who buy "upfront" ad time, months in advance of the new TV season. And the new TV season always started in the fall, because that's when car advertisers wanted to push their new products.
I've been talking to reliable sources, and Lions Gate is about to announce an interim deal with the Writers Guild. It makes sense for a number of reasons--it allows them to produce the next season of Weeds and Mad Men and get those popular shows on air without delay.
Hollywood was hibernating and now there's finally a thaw. Thanks to the DGA making a deal with the AMPTP, the Writers Guild is in its third day of 'informal talks.' There were even more informal talks before this, but apparently these don't quite count as official just yet.
Expect big acts for media and entertainment next year: big deals, bigger convergence, biggest mobile universe.
The deal Twitter struck with Starcom Media Group guarantees millions in advertising dollars in exchange for advertising spots for Starcom clients.
The service has become a major force in holiday retail, helping consumers find products and stores market to the right consumers.
The new "tailored audiences" tool is designed to dramatically improve advertisers' return on investment.