Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
I'm here in Park City at the Wasach Brew pub at the top of Main Street, where CNBC has set up a mini studio of sorts. All the d-girls and boys (that's Hollywood-speak for "development executives") are running around in their furry boots and jeans looking to find the next big director among the four films they see a day.
News crossed the wires last night: The DGA just announced it's made a tentative deal with the producers associations, the AMPTP. They've been in meetings since last Monday and it seemed clear they wanted to find a compromise. Though the DGA's contract doesn't expire until June 30, they wanted to get negotiations moving and everyone back to work.
If you have a high definition DVD player you surely spent hours trying to figure out whether to buy HD DVD or Blu-ray. Or maybe like me you don't have a player to go with your HD TV because it was too confusing and the fear of being left with a Beta player too high.
"American Idol" returns to the airwaves tonight, kicking off its seventh season. Though dropping viewership numbers last year raised concerns about the future health of the franchise, thanks to the writers' strike eliminating most of the competition, Idol is expected to be more popular and more profitable than ever.
Good news for those who want their scripted TV shows back on air: The Directors Guild met all weekend long with the Producers Association, the AMPTP, and it sounds like they might be pretty close to a finding a compromise, which could prompt the writers to make a deal.
The Friday before the Golden Globes awards show Los Angeles is usually hopping: limos ferrying celebs to gifting suites and restaurants packed with eager stars and their reassuring agents and publicists. But this year, it's pretty dead and you'll have no problem getting a dinner reservation Saturday night.
Economic concerns are making Wall Street nervous about the media sector. Today analysts at Goldman Sachs and Sanford Bernstein issued negative reports on the broad media sector. GS's Anthony Noto reduced estimates across communications, media and entertainment sectors.
Yet another sign of the convergence of content and technology: For the first time, a cable company CEO made a keynote speech at CES. This morning, Comcast spacer chief Brian Roberts announced a new strategy, calling it Comcast 3.0.
Here at CES mega digital distribution deals are making headlines. Back in LA, the big news is still the writers strike--and surprise, the big news in both Las Vegas and Los Angeles are totally entwined. The writers are striking to get a bigger chunk of the revenue from the very digital deals announced at CES.
CES is all about gadgets, but this year more than ever it's about getting CONTENT on those gadgets. What's the point of a gorgeous huge, super skinny high def TV, if not to watch high def movies at the touch of your fingertips. And all these fancy mobile devices, aren't they all just means to watch clear video on that tiny screen?
The service has become a major force in holiday retail, helping consumers find products and stores market to the right consumers.
The new "tailored audiences" tool is designed to dramatically improve advertisers' return on investment.
The second film in the popular franchise is well on its way to grossing as much as $170 million.
He made a name for himself predicting elections, now Silver's been busy readying his blog for its next incarnation.