Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
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On the heels of the writers' guild strike that cost the Los Angeles economy billions, the last thing Hollywood needs is another strike, especially an actors strike that could really cripple an industry already going through too much turmoil.
The magazine business has been searching for a solution. Sure putting content online helps grow ad revenue. But some people do still like flipping those glossy pages. With more and more people shifting their reading online, how do you grow the sale of physical magazines.
Sony's CEO Howard Stringer has unveiled the company's three year plan and one key to its growth strategy is a new video service called the PlayStation Network. Stringer said at a news conference: "Our mission is simply to be the leading global provider of networked consumer electronics and entertainment."
The newspaper business has been struggling to reinvent itself to compete. Now the Orange County Register is trying a new way to cut costs: outsourcing to India.
I check my BlackBerry right before I fall asleep, immediately upon waking, and even in the middle of the night if I happen to wake up, so needless to say, I was amused to stumble upon this story.
Newspapers are breaking records -- and it's not a good thing. A double-digit drop in newspaper ad revenue, the third consecutive year of declines, and record margin contraction makes this the industry's worst year ever. The newspaper industry's ad revenue is down 12 percent this year, on top of last year's already dismal 8 percent drop.
Meredith Corp. will take over ad sales, circulation and production of Martha Stewart Living and Martha Stewart Weddings.
CBS is launching a stand-alone digital streaming service that will offer subscribers access to its current and older shows.
Disney is investing in start-ups to breathe new life into the 91-year-old company.
Market analysts explain what to anticipate from Netflix's quarterly results.
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