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Julia Boorstin

CNBC Media and Entertainment Reporter

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

Follow Julia Boorstin on Twitter @jboorstin.

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    The CW

    The CW's big hit is without a doubt "Gossip Girl." Talk about buzz. But it hasn't been enough to juice up ratings. But of course the CW is bringing it back on Monday nights followed by "One Tree Hill." An interesting note about "Gossip Girl": afraid that streaming the show has hurt its TV ratings this season it's not being offered online.

  • ABC

    On day two of the upfronts, ABC presented its lineup, which is primarily about building on current hits. It makes sense: ABC grabs some of TV's best ratings with the likes of "Grey's Anatomy" and "Desperate Housewives."

  • NBC

    NBC kicked off the upfront ad presentations this week, but the network did it differently. NBC (parent network of CNBC) already unveiled its primetime lineup six weeks ago, so NBC's upfront week extravaganza wasn't a presentation, but more of a theme park-like interactive attraction.

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