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Julia Boorstin

Julia Boorstin
CNBC Media and Entertainment Reporter

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

Follow Julia Boorstin on Twitter @jboorstin.

More

  • An Auto Ad Upturn Ahead? Thursday, 4 Jun 2009 | 4:14 PM ET

    The media, including myself, has been buzzing about the ongoing doom and gloom for the advertising industry as automakers continue to pull back their marketing spend. But now we're hearing about some green shoots (if you will) for auto ads.

  • Investor Spring Cleaning - A CNBC Special Report

    Everyone's been wondering what the Facebook's business model will be. Despite assumptions that the website will rely on advertising, the social networking site is hard at work developing a virtual currency system that will involve real dollars, and hence real revenue for Facebook.

  • Microsoft and Facebook's partnership goes beyond advertising, now bringing the social network into the gaming console, and info from XBox into Facebook.

Media

  • Actor Dwayne Johnson arrives for the premiere of Warner Bros. "San Andreas" a TCL Chinese Theatre on May 26, 2015, in Hollywood.

    Social media mentions have successfully predicted the domestic profitability or failure of the 24 largest movies in the last two years.

  • YouTube sensation Michelle Phan knows what it takes to connect with Gen Y.

    Beauty star Michelle Phan said Friday that YouTube is still relevant for her, in addition to all the other social sites.

  • Charter Communications and Time Warner Cable trucks.

    A combined Charter/Time Warner Cable would be close to Comcast's size in customers, but much larger in territory.

  • Mike Trout #27 of the Los Angeles Angels takes a picture with fans before a game with Boston Red Sox at Fenway Park on May 23, 2015 in Boston, Massachusetts.

    MLB is using digital media initiatives like Snapchat and Web video to connect with younger viewers. Is it enough?

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