Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
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There's good news--the Writers Guild said the last two days of talks with the AMPTP (the producers association) were "substantive." Among the topics they made progress on--the issue of whether the union should have jurisdiction over made-for-Internet content and for reality TV.
Now that the press blackout has been lifted on the Writers Guild strike talks, we're getting some insight into the ongoing haggling over offers and counteroffers. Last night the WGA released analysis of the producers association, the AMPTP's deal, saying that it would cost the companies $151 million over three years, and some studios would pay very little--MGM would pay only an additional $320,000 per year to writers.
Everyone's been talking about how DVDs are dying, and that nobody's buying the archaic discs. But guess what, you'll probably get a whole bunch as gifts this year. There were more DVDs sold this Thanksgiving than any previous year, up 6 percent from the same weekend in 2007. Now, it's important to point out, that at the same time, the overall retail revenues from DVDs has fallen thanks to the big box retailers' deep discounting.
Don Imus came back on air this morning--the big news is that he was repeatedly apologetic for his inappropriate remark about the Rutgers women's basketball team. And his being contrite means advertisers will be a lot more comfortable supporting his show. Another sign that Imus doesn't want to look racist, his new cast includes two black comedians.
Oh darn, the buzz in Hollywood was so optimistic when the writers and producers returned to the bargaining table on Monday. It seemed sure they'd wrap everything up by Christmas, in time for a nice Hollywood ending. But this must be the third act, things just took a dramatic turn, making it unclear how it'll all end.
It's been eight months since MSNBC and CBS Radio fired Don Imus, soon after he made an offensive comment and his advertisers went running. Monday morning at 6 am EST, he'll be back on the air now on WABC radio, which is owned by Citadel Broadcasting. You can bet that everyone and their grandmother will tune in Monday morning, even people who hate Imus, just because they're curious about what he'll say.
The young guard in Hollywood are taking the strike to heart--it's truly infiltrating every part of the social world here--even parties. But at least everyone is still writing, Dr. Seuss-inspired poems, that is. And the sense of humor still seems to be good.
One trend I'm seeing throughout the media industry is the cutting out of the middle man. Call it dis-intermediation, call it democratization: content distribution is being transformed. You can sell a song, publish a book, or even distribute a movie, without ever talking to one of the big old media companies.
While the WGA and Producers Association continues to negotiate, the TV networks are thinking about all the reasons they'd like this strike to wrap up. For one, if the strike drags into next year, advertisers may demand some of their money back. Here's how it usually works: TV networks guarantee advertisers a certain number of eyeballs.
Tuesday was quite the day for video game maker Activision--the stock ended the day up nearly 14 percent. Wall Street was jazzed by the gamemaker's forecasts, which were so hot, they far exceeded even the most optimistic analysts estimates. And early game sales were so positive recently, it bodes very well for the holiday shopping season. Two big franchises are expected to be top sellers this holiday season.
The deal between WME and IMG shows the shift away from traditional movies, once Hollywood agencies' bread and butter.
Expect big acts for media and entertainment next year: big deals, bigger convergence, biggest mobile universe.
The deal Twitter struck with Starcom Media Group guarantees millions in advertising dollars in exchange for advertising spots for Starcom clients.
The service has become a major force in holiday retail, helping consumers find products and stores market to the right consumers.