Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
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NBC Universal Digital Studio relaunched on Thursday and now it's focusing on branded made-for-the-web content. It already has projects and sponsors in the works. The digital studio is teaming up with a division of ad giant Omnicom, OMG Digital, to create episodic content around certain products for distribution online.
The New York Times Company posted a $335,000 loss for the first quarter--a dramatic drop from the $23 million profit the company earned in the year-ago-quarter and missing Wall Street estimates.
Video game maker Take Two Interactive has been fighting off a $2 billion dollar acquisition bid by rival video game publisher Electronic Arts and pushing back talks until the latest in its blockbuster Grand Theft Auto franchise came out on April 29th.
It seems like everything looks better with a 3rd dimension so why not watch TV in 3D if you can? Well, you'll be able to soon. The NAB conference hall was abuzz about 3-D: the new 3-D cameras from Sony called the F23 and F35 (names that sound like fighter planes).
Who says broadcasting is all about TV? One of the hot topics at the National Association of Broadcasters convention is broadcasting to your mobile phone. Media companies are eager to get their content onto your phone--to allow you to channel surf, and take in commercials, just like you're sitting in your living room
The National Association of Broadcasters convention is underway in Las Vegas. It's packing the enormous convention center with every different type of technology related to shooting, editing and broadcasting content.
Thursday the government wrapped up its prosecution of sleuth-to-the-stars Anthony Pellicano, and today the defense starts calling witnesses. For years Pellicano listened in on the controversial conversations of Hollywood's rich and famous.
Yahoo's board is meeting by conference call Friday afternoon and the big topic of course, is Microsoft's $42.2 billion dollar bid. The clock is ticking. Microsoft's Steve Ballmer threatened to stage a proxy fight to get the acquisition if the board doesn't take the bid, which it rejected as too low.
The battle over Yahoo is creating a feeding frenzy among the media and Internet giants. Nearly two months after Microsoft made its $44.6 billion dollar bid for Yahoo, Yahoo is considering partnering with AOL while outsourcing search ad sales with Google to counter the Microsoft bid.
Today, Adobe unveiled its new media player with the idea of tapping into the market for online video that's been growing by double digits year-over-year. The key to this new player? It works online and offline, and it's based on Adobe's new "Air" technology that works with any platform, Mac or PC.
Vivendi sealed a deal to sell its Brazilian broadband unit to Spain's Telefonica in a nearly $10 billion deal.
Discovery plans to rebrand its Hub Network as Discovery Family, in an attempt broaden its ad prospects.
Both Apple and Amazon are going to let their customers share stuff they've bought from their digital storefronts with family members.
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