Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
Looking back at 2008 and towards 2009, there's no question that media stocks are facing a perfect storm. It's the nasty coinciding of cyclical and sector challenges — media giants are trying to transition to a new digital future and build new revenue streams, while the economic downturn is sending ad revenue off a cliff. So is there a silver lining to those storm clouds?
If you think you have a special skill for predicting the box office, you may be in luck. People have speculated about movie performance for decades, but now an investment firm is working on launching an *actual* market for trading domestic box office futures.
More data equals more money. It's a pretty failsafe rule in the word of marketing. The more information you give advertisers on exactly who is really watching your ad, the more you can charge for the ad time.
Sumner Redstone has to repay $800 million in debt by December 19. With just a few weeks left to go, he's in the midst of negotiations to restructure the $1.6 billion in debt held by his private National Amusements, which Redstone's daughter Shari Redstone runs.
In 2009, media faces a perfect storm—transitioning to a challenging new digital world and a weak economy of unprecedented proportions. Media giants will continue to move from traditional content distribution models to anytime, anywhere, content-on demand.
In this economic environment even the hot online advertising market is showing declining growth. I just got the latest search share statistics from Nielsen that show that Google has a lot to be grateful for. In October Google did 8.1 percent more searches than it did in the year-ago period.
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