Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
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With the Dow plunging and concerns about employment numbers looming, it makes the potential of another strike--this one from the Screen Actors Guild--scarier.
But even if the two sides come to a resolution and there is no strike, Hollywood will still suffer a defacto work stoppage. The studios have been working hard to prepare for a strike, rushing to finish shooting films and TV shows ahead of time, making sure they don't have to shoot anything big in July.
Tomorrow Discovery launches Planet Green, replacing its home network with the first 24/7 network dedicated to environmentally-friendly programming. The new buzz word is "eco-tainment" and the company that gave us the highly-rated "Planet Earth" series is betting it'll be in high demand.
The movie studio and its adjacent theme park owned by CNBC's parent, NBC Universal suffered a terrible fire Sunday morning, closing the theme park on a crowded Sunday, and for much of the day shutting down Citywalk, which is where I'm writing from right now (CNBC's LA bureau sits perched above the open-air mall area).
Though the Weather Channel's owner, Landmark Communications, was originally looking for $5 billion for the asset, which includes mobile and online, now the bids are coming in at some $3.5 billion in stock and debt. Bankers telling me that the number has come down with the turmoil in the credit markets.
Warner Bros. reports that a full 85 percent of the audience its huge opening Friday night was female, a ratio that shifted only slightly over the weekend as women dragged more boyfriends and husbands along.
By all measures, this movie, from Time Warner's New Line Cinema, promises to be huge with the female demographic that so loyally watched the HBO series for six seasons. It's that die-hard female fan base that's attracted huge brands to partner with the film, and earned it the nickname usually reserved for the Oscars: the Super Bowl for women.
Simply put, Indy is expected to appeal to pretty much everyone except little kids. It's what they call a "four quadrant" movie here in Hollywood, the elusive film that will attract young and old, male and female.
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