Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
Facebook introduced a new ad platform last week, and since then dissent in the media has been slowly growing. After all the buzz about the hot Internet 2.0 company, it remains to be seen if Facebook will fall flat when it actually comes to delivering promised ad revenue.
The entertainment divisions of every media company will suffer from the writers' strike. But media giant Sony is rather well positioned because it's so diversified. I chatted about the strike with Sony CEO Howard Stringer last week and he said if there's a void of new content on TV
A video made by the Writers Guild is circulating the web. As of now it's been seen 111,000 times on Youtube. It dramatically argues that the studios are cashing in on digital distribution and the writers aren't getting a penny. It starts with Disney CEO Bob Iger saying that Disney has about $1.5 billion in digital revenues.
I've spent quite a bit of time reporting on the strike, and being posted in front of the picket lines is perhaps the most surreal environment to be reporting from. I'll admit, I watch a fair amount of TV and it was kinda weird to be jammed in the middle of a sweaty crowd of all the actors from all my favorite shows.
We're in the second week of the writers' strike and there's no sign of any negotiations on the horizon. I've been polling writers, actors, and producers I know and they're all already fed up. But that doesn't mean that there's any resolution in sight.
The writers' strike is bad for the media companies--network ratings are already dropping, which means ad revenues will follow. And the longer a strike lasts the worse it gets. But it's not ALL bad as some companies will actually cash in on an on-air content vacuum. And I'm not just talking about the people producing on-air content and the companies broadcasting it.
I just reported on Disney earnings, and once again it's double digit earnings growth for the mouse house. Disney beat analyst expectations, reporting 42 cents a share, excluding a tax benefit. It was across-the-board growth: strong performance in the media networks--operating income in the division up 23 percent--driven by ESPN and the Disney Channel, especially overseas.
I'm here at the Media and Money conference, hosted by Nielsen and Dow Jones. Michael Eisner is speaking on the future of content, and about running his investment firm, the Tornante Company. But here's what else he said. He thinks the Hollywood writers are misguided and they shouldn't have gone out on strike: "This is a stupid strike."
The Writers Guild is marching on, as it's day three of the strike. But they're not alone, as the top three Democratic presidential candidates are coming out in favor of labor. This is not the first time the party has supported workers, but one might argue Hollywood writers are the least blue collar of any guild.
The biggest names in media are at the Pierre Hotel in midtown Manhattan for private equity firm Quadrangle's 'Four Square' conference. The event is closed to the press but I got my hands on an agenda and am spending the afternoon outside the hotel.
The service has become a major force in holiday retail, helping consumers find products and stores market to the right consumers.
The new "tailored audiences" tool is designed to dramatically improve advertisers' return on investment.
The second film in the popular franchise is well on its way to grossing as much as $170 million.
He made a name for himself predicting elections, now Silver's been busy readying his blog for its next incarnation.